( ENSPIRE Sports ) LeBron James Has Partnered Up with RIMOWA for Never Still Campaign
The Never Still Campaign promotes the growth and understanding of James’ impact on and off the court. In this film, he dives into how traveling molded him and gave him insight with different ways of overcoming adversity.
RIMOWA decided to launch another film about purposeful travel and how different individuals grew through challenges, as well as overcome them by not standing in one place and being content. The film was shot in four countries by three different directors.
“RIMOWA’s ‘Never Still’ is not a concept that loses steam after one campaign, it’s an idea on which to build. As a brand dedicated to the heritage of consumer-focused craftsmanship, longevity, and innovation, RIMOWA is committed to participating in the conversation by adding meaningful cultural context to our products. Together with this group of diverse global icons, we continue to open up a conversation beyond travel to explore what it means and takes to move forward.”