WNBA Viewership Explodes In Both Regular And Post-Season

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( ENSPIRE Feature ) After Consistent Viewership Growth, the Chicago Sky Claim the Title With the Largest WNBA Crowd in History

ENSPIRE Contributor: Keegan Kerns

The WNBA recently finished its stellar 25th season with an epic clash between the Phoenix Mercury and the Chicago Sky, resulting in a hometown hero story as Candace Parker returned to Chicago to lead her team to victory in the finals. Each game in the final series was a thrill in its own right, but it was exciting to see the Chicago Sky come back from a huge deficit late in the 4th quarter to overcome the Mercury and claim the championship. These types of exciting, talented, and back-and-forth games are the ones that led to this season of the WNBA being one of the most highly viewed ever, both in the regular and postseason, again showing a positive direction for the WNBA’s future. 

The legends that currently comprise the WNBA like Diana Taurasi and Candace Parker alongside up-and-coming stars such as Breanna Stewart and A’ja Wilson point towards an even brighter future for the WNBA, with bigger fanbases developing and appreciating the league and its talented players. With regular-season viewership up 49 percent year-over-year, WNBA Viewership shows no signs of slowing down as the league continues to become more popular. 

AP Photo/Paul Beaty

By all metrics, WNBA Viewership is increasing in all the most important areas. With the regular season, the 2021 WNBA season averaged 306,000 viewers, which is a 49 percent increase over the 2020 regular season. The 2021 season was home to the most-viewed regular-season game since 2012 when the Chicago Sky faced the Seattle Storm on August 15th, averaging 755,000 viewers. Four other games reached the same benchmark of passing the previous 2012 record but were quickly surpassed by the Chicago Sky and Seattle Storm game. Regardless, the extra consistency in increased regular-season WNBA Viewership shows that this upward trend in viewership is more than just a one-off event. 

This increased WNBA Viewership also transferred into the 2021 Playoffs, which comprised the most-viewed postseason since 2014. Through 17 games in the postseason, the Playoffs averaged 367,000 viewers, which was 63 percent than the entire 2020 postseason and 42 percent higher than the 2019 postseason, making it the most-viewed postseason since 2014. In the end, the WNBA Finals capped it off with some of its own records, with Game 1 being the most-viewed opening game of the WNBA Finals since 2017, and Game 2 becoming the most-viewed Finals game since 2017’s Game 5, with the showdown averaging 789,000 viewers and peaking at over a million for the primetime presentation. 

Phoenix Mercury Battled the Chicago Sky (WNBA)

Despite Covid-19 throwing a wrench in many of the WNBA’s plans in recent years, the WNBA has stayed strong in both viewership and commitment to its players and community. However, with ratings consistently going up in both the regular season and the postseason, it will indeed become a matter of inertia as the WNBA picks up an even wider audience and sponsors that can appreciate the talent and commitment of its remarkable players. 

You can follow the WNBA Twitter for more information on their upcoming events and programs.

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