( ENSPIRE Fashion ) Innovative Brand Celebrates Creativity and Individuality with Unconventional Launch
YOU MAKE THE BAG, a revolutionary American fashion brand, recently launched its global website and debuted a true New York City-style handbag collection. Aligned with the start of New York Fashion Week, the brand unveiled its unique vision with two captivating events that embodied its core philosophy: “YOU MAKE THE BAG, THE BAG DOESN’T MAKE YOU.”
The daytime event on September 4th was a whimsical “Street Fashion Show,” showcasing trash bags’ unconventional beauty and creative potential. This unconventional approach challenged the traditional view of fashion, demonstrating that style can be found in unexpected places.
In stark contrast, the nighttime event displayed YOU MAKE THE BAG’s luxury handbag collection on the bustling sidewalks of Broadway and 45th Street. This unexpected setting was a powerful reminder that luxury can be accessible to everyone, regardless of location.
Dana Hicks-Hungerford, the visionary CEO behind YOU MAKE THE BAG, attributes her brand’s success to her faith and a dedicated team. Her luxurious handbag line was featured at the Ashleigh Renee Fashions event and received rave reviews for elevating any ensemble. Throughout the launch, Dana expressed her sincere gratitude to her husband, Brian Hungerford, for his unwavering support and for everyone who contributed to making the launch a resounding success.
YOU MAKE THE BAG’s bold and creative approach to fashion is a breath of fresh air in the industry. By showcasing the power of unconventional materials and celebrating personal style, the brand empowers individuals to define their unique fashion identity. To learn more and show your support for this innovative brand, visit their website (YouMakeTheBag.com) or follow them on Instagram (@YouMakeTheBag).
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