( ENSPIRE Entertainment ) Singer-songwriter Turns Worship Into A Lifestyle Movement
ENSPIRE Contributor: Kedrin Herron
Photo Credit: David Junior / Kirk’s Cam
For Jordan G. Welch, worship has never been just about music—it’s about cultivating a culture that reshapes how believers live out their faith daily. That conviction is at the heart of her Worship Culture Tour, a multi-city, two-day experience that goes far beyond a typical concert. So far, Welch has brought the tour to several major cities, including Nashville and Atlanta, with more cities lined up across the country.
“I don’t want to be another tour. I don’t want to be another worship night. I don’t want to be anything typical at all, because we have a lot of those. We have enough of those,” Welch said, explaining why she designed the tour differently. “My intention is, especially because I’m pushing this principle that worship is more than a song. I need to kind of walk us through that, and you can’t do that in one night.”
Photo by Kirk’s Cam
Returning to Nashville carried a special weight for Welch. Just weeks before, she had performed there during Stellar Awards season, where she was also nominated. “That was my second time ministering in Nashville, and it’s always had its challenges. Nashville is Music City, and they’re used to performances, big lights, and big production,” she explained. “But what I’m always challenged to make sure of is that we get to the heart of the matter. So being out there by myself now, not under the guise of Stellars or any other major event, it was very exciting because it’s my own tour. It was also the same reminder: keep the main thing, the main thing.”
That intentionality has shaped unforgettable moments at each stop. In Atlanta, Welch asked the audience to put their phones down. “People holding their phones are often trying to create a memory before you’ve lived it,” she reminded the crowd, encouraging them to stay fully present in worship. She also wove Deaf Awareness Month into the night, honoring her grandparents—both of whom are deaf—by teaching the audience American Sign Language. Together, the crowd signed the lyrics, “your life, your life, your life, is not in vain,” creating a powerful moment of unity and inclusion that reflected Welch’s heart for accessibility in worship.
Photo by David Junior
The structure of the tour also stands apart. Each city opens with familiar songs to welcome people in, but Welch then shifts the focus deeper. “Let’s let our guard down so that we are able to receive what God has for us. Then let’s start walking through the Word on Saturday morning about what worship is beyond the song, worship as a lifestyle, and how we build that into a culture as to where you’re not dependent on me to get your worship, nor your worship leader in your church.” Her mission is to create worshipers who can stand on their own faith, not just consume a performance.
While the Worship Culture Tour is already making an impact in U.S. cities, Welch also envisions what it could look like on a global scale. “I would take it to the UK, for sure. They just show me so much love. But then also I’d take it to Asia somewhere… because God loves them too. And I don’t want to just minister to those who look like me. I want to minister to those who don’t, to further prove that the gospel was for every single one of us, not a particular race or a particular culture.”
Photo by Kirk’s Cam
With each city, each gathering, and each worshiper who attends, Jordan G. Welch is making it clear that her artistry is more than performance—it’s ministry. Through her tour, she is building something lasting: a worship culture rooted in authenticity, teaching, and transformation, whether domestically—or someday, across the globe.
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