( ENSPIRE Fashion ) New Era Cap Campaign Directed By Nigel Sylvester Incorporating NY Street x High Fashion Style
ENSPIRE Contributor: Gabrielle Maya
New Era Cap LLC, an international sports and lifestyle brand, announced its FW24 collection. They are featuring the “Forever New York” campaign with the NFL. Nigel Sylvester, recently appointed as the creative director, curated this latest collection. New Era and Nigel Sylvester collaborated in 2017 and have launched several brand campaigns since then. Nigel Sylvester is a Queens native and professional BMX athlete. Recognized globally for his achievements, Nigel has been featured in ESPN’s ‘Body Issue’ and honored in Forbes Magazine’s prestigious ’30 Under 30′ list in 2017. Committed to giving back, he established the Nigel Sylvester Foundation, dedicated to empowering underserved youth and fostering community unity through initiatives like after-school programs and community bike rides.
With this New Era Cap campaign, Sylvester’s inspiration stems from his New York roots, a distinctive style and blend of street fashion and high-end. “Creative freedom to push the boundaries of sport, art, and fashion has inspired me for years as an unconventional athlete in the world of sport. As a creative advisor for this campaign, I selected these individuals for what they represent and for their deep connection and impact in their respective communities here in the city.” Sylvester said.
His goal is to give off a New York-centric look. His campaign process involved sourcing talent by enlisting New Yorkers as lead models. Rapper and Harlem, NY native Dave East, fellow Queens native, world-renowned jeweler Greg Yuna, radio producer Scottie Beam from the Bronx, are just a few of Sylvester’s inner circle featured in this campaign.
This campaign is the second collaboration this year, the first campaign being exclusively distributed to the New York Mets cap. According to Mark Maidment, SVP of Brand and Marketing at New Era Cap, “Working with Nigel once again allows us to tap into his unique vision as both a creative and athlete who fuses artistry with functionality. This campaign reaffirms our dedication to sports culture and passion for innovative design to those seeking an elevated style that feels disruptive and authentic to individual expression.”
The collection features 32 teams from the major leagues, including MLF, NBA, and NHL. It is available nationwide for men and women. To purchase and view all apparel, visit https://www.neweracap.com/ or follow New Era Cap’s Instagram.
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