( ENSPIRE Beauty ) A Groundbreaking Win That Affirms Cécred’s Science-Driven Mission, Cultural Impact, and Growing Influence In Beauty
ENSPIRE Contributor: Sydney N. Culpepper
Photo Credit: Julian Dakdouk (Getty Images)/Cécred
Cécred, the haircare brand created by Beyoncé, was recently named Brand of the Year at the 2025 Beauty Inc Awards—an achievement that solidifies the brand’s rapid rise in the beauty industry.
Launched in early 2024, Cécred entered the market with a commitment to effective, science-backed formulas designed for all hair types. Beyoncé has shared that her inspiration for the brand comes from her childhood spent in her mother’s salon, where she witnessed firsthand the emotional and cultural significance of hair. That foundation shaped Cécred’s mission: to treat hair with intention, honor its meaning, and uplift the diverse communities who care for it.
Photo by Julian Dakdouk (Getty Images)
In under a year, Cécred has gained remarkable momentum. Its products have earned praise for performance, quality, and consistency, resonating with consumers seeking haircare that feels elevated, trustworthy, and rooted in expertise. The Beauty Inc honor further highlights how quickly Cécred has become part of key conversations around inclusivity, innovation, and high-performance beauty.
The win also signals that Cécred has exceeded the expectations typically placed on celebrity-led brands. While Beyoncé’s influence undeniably introduced the line to the world, the brand’s staying power is driven by its results, its rigorous product development, and its clear vision. Cécred is carving out a space of its own—one defined not by celebrity, but by excellence.
Photo by Cécred
Being named Brand of the Year sets a powerful tone for the future. Cécred has positioned itself as one of the most compelling new forces in beauty, and its continued growth suggests that its impact is only beginning.
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