SoapBox and SnackNation: Brands That Are Making a Positive Impact on a Nation in Crisis


( ENSPIRE Community Spotlight ) Soap and Sanitizer brand and Subscription Snack Company Provide Products to Shelters, Food Pantries, and Hospitals Nationwide

ENSPIRE Contributor: Re’Dreyona Walker

Brand purpose and community awareness are becoming increasingly important with the rise of the COVID-19 crisis, and most brands are ensuring that the impact they make truly makes a real difference by empowering others and supporting the local communities they serve. Having access to necessities has become difficult for some families during this time, so shelters and food banks have become very active in helping those in dire need. Companies across the U.S. are also facing extraordinary challenges, as they are struggling to maintain a sense of continuity and business-as-usual during this period of disruption and uncertainty. With the contribution from brands like SoapBox and SnackNation, communities who are faced with unique challenges with social distancing can work together in preventing the spread of COVID-19.

Personal care brand featuring body and hair care products, SoapBox, is currently producing hand sanitizer in mass to support hospitals nationwide. CEO David Simnick reached deep into his supply chain and purchased 23 semi-truck tankers of ethyl alcohol and his team is currently blending, filling and shipping products as fast as they can. In addition to Soapbox’s 1-for-1 bar donation – which donates a bar of soap to someone in need for every product sold –  this has been able to route a donation of more than 1.7 million bars of soap to homeless shelters and food pantries nationwide. For those living in poverty, access to basic hygiene essentials is close to impossible. The team has worked with Feeding America to identify the shelters and food banks that are in dire need of soap to help stop the spread of the virus. The soap donations have stocked the shelves of shelters coast to coast, including NYC, Seattle, Florida, Louisiana, and many more.

SnackNation, the country’s leading provider of better-for-you snacks, drinks, and coffee for the office is a healthy snack subscription service for companies to send to their remote workforce while extending company culture to the home office. CEO Sean Kelly has worked fast to put a donation system in place to support struggling food banks in this time of need. For every box sold, SnackNation donates one meal to families in need, in partnership with Feeding America. In addition, SnackNation has donated more than 500,000 snacks from their inventory to food banks across the country. Their member companies, including Hulu, have also stepped up to help with the effort – using SnackNation to donate another  164,000+ shelf-stable snacks to food banks in affected areas. Knowing hospital workers are in need of nutritious on-the-go snacks as well, the most recent donation has stocked break rooms at hard-hit hospitals in New Jersey, Michigan, and Nevada.

These brands know how important it is to come full circle and give back to their communities. With both SoapBox and SnackNation, each of these brands dedicates partial profits to something more than their brand itself. With each purchase you make, you are not only supporting healthy and sustainable products, but you are also making an impact in communities and helping prevent the spread of COVID-19. To find out more about SoapBox and SnackNation, visit and