Madonna’s Favorite Gin, SEVENTY ONE, Launches Globally


( ENSPIRE Community Spotlight ) Madonna Poses on Instagram Drinking Seventy One Gin, by Mert Alas

ENSPIRE Contributor: LaShonda Thompson

SEVENTY ONE, the world’s first luxury gin and a favorite of Madonna, has now launched at a prestigious department store, Selfridges, as well as globally from Hedonism Wines.

A next step for the gin that has made waves amongst creatives worldwide this year, this partnership kicks off with a bespoke installation in Selfridges’ wine and spirits floor, which will bring the brand to life in a unique and prestigious way. Selfridges will offer tastings from Thursday – Saturday. 

Among the A-list fans of the luxury, liquid is Madonna, who has been seen all year clutching the stunning octagonal, deco-style glass bottle, most recently in viral gym pics she shared this week. 

Initially, only available via SEVENTY ONE gin’s website, this partnership will give buyers the chance to see, feel and taste the nocturnal spirit of great complexity themselves, and get their hands on the gin that has been the toast of choice amongst trendsetters and opinion leaders alike. SEVENTY ONE is also now available to be shipped globally from Hedonism Wines. The gin, created by world-renowned artist & photographer Mert Alas, launched this July, bringing something entirely new for the spirits industry – an after-hours gin, aged over seventy-one nights – to be served neat, naked, or on the rocks. SEVENTY ONE gin is realized through multiple distillation processes inspired by the most sophisticated haute perfumery technique, using only prestige ingredients transformed into potent botanical absolutes. Blended under the watchful eye of the British master distiller Steve Wilson, before being aged in various rare oak casks, SEVENTY ONE gin is a singular concept. 

As well as Selfridges, SEVENTY ONE is available to buy among the prestige selection of Hedonism Wines and available to sip at the most sophisticated of London bars such as Harry’s Bar, Annabel’s, Isabel’s, The Savoy, The Maine, The Connaught, The Box, Laylow, Santomare, Treehouse Hotel London, Decimo at The Standard, The Mandrake and Chiltern Firehouse.

SEVENTY ONE is available at Selfridges London,, and Hedonism. 

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