( ENSPIRE Business ) Entrepreneur Launches New Reality Show
ENSPIRE Contributor: Mel Jones
Charnita Horton is a woman of many titles. The Birmingham-based entrepreneur is an investor, motivational speaker, business advisor, trendsetter, and reality star, just to name a few of her talents. Since childhood, she’d dreamed of working in business, and she’s worked tirelessly ever since then to make her goals a reality. However, she’s grateful for the people who have helped her get there—like her husband Jason, whom she met in high school and who shares her passion for business. Charnita’s work is centered on her three children, Bella, Jason, and Jaxson. She wants to build a better future for them and inspire them to live impactful lives through her success. This view extends to the service she does in her community—she wants to use her skills to help others achieve their goals in any capacity.
Hornton graduated from Jacksonville State University with a degree in Business and Human Resource Management. She and Jason both started in corporate jobs but realized they wanted to do something more personal and impactful, which led them to build their brand. Her husband Jason’s mother was an experienced businesswoman with a large clientele, so the three of them decided to form Smartaxx LLC, a tax and financial consulting business. The company was an immediate success, and since it was founded in 2015, it has expanded to three Alabama locations with a fourth slated to open shortly. Smartaxx also offers a wide variety of online services, making their business available to those who live out of state.
Charnita’s work is centered around helping others. Horton Enterprises, the company she, Jason, and his mother established, has branched out into a boutique, a trucking company, and even motivational speaking services. Currently, Charnita is working on Charnita’s World, a new reality show. She describes the show as “a transparent view into my life and how I built wealth while overcoming trauma, learning forgiveness, managing my health, finding holistic confidence, and nurturing my marriage and family.” Charnita hopes to tell her and her husband’s story, inspiring others by being candid about her life. With the prevalence of social media, filters, and idealized lifestyles, this is a vital way to show people that not everything is glamorous, but hard work will eventually lead to success. Charnita’s World is available to stream on Nubian Television Network, and more information about Charnita’s enterprises can be found on her website, www.charnitasworld.com.
The Horntons’ philanthropy isn’t limited to their business ventures. Serving their community is integral to their work ethic, and they volunteer in their free time. Both Charnita and Jason were raised in large, tight-knit families, so focusing on people close to them is part of their mission. They treat their clients with as much kindness, empathy, and compassion as they would their family members. The pair hopes to inspire others to gain success and happiness as they have, so they offer financial guidance to people in need, offer internships for business students, and donate to academic and educational programs in their communities. They also support employees who decide to further their careers by returning to school. Charnita and Jason believe that by providing opportunities to those who need support and giving their knowledge to the next generation, they are building a better future.
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