( ENSPIRE She Did That ) Smith Plans Expansion Of Cristina’s Curls
ENSPIRE Contributor: Gabrielle Maya
Courtney Smith is referred to as the Million Dollar CEO. She owns and founded Cristina’s Curls, an organic line of baby hair and skincare products that has grossed over 3 million after three short years. Smith has a deep passion for the curl community with 8-plus years of experience as a licensed Esthetician. Her science behind the next-level products, through trial and triumph, her certifications in formulations, and having opened a synergetic spa have brought her astounding business.
After giving birth to her third child, who had cradle cap and eczema, Smith acted and used her esthetician expertise. A seasoned beauty entrepreneur, Smith has worked with her chemist partner to concoct a beautiful solution that built Cristina’s Curls. A small in-home business transforming into a 3 million gross success. Her passion and dedication to all hair types, especially curls, brought on new hair and skincare for young babies. Smith is in the process of having Cristina’s Curls hit the shelves of well-known chains such as Walmart, Target, Amazon, Bye Bye Baby, and a few local stores in Atlanta, GA. Smith shares her journey and the expansion of Cristina’s Curls products and business. She discusses the ingredients used to make safe, all-hair-type products, Cristina’s Curls Creator Program, the expansion goal, and how they succeeded in three years. Her expertise shines through when discussing their bestsellers and the key components of creating and being an entrepreneur.
What key ingredients are used to make the products safe and healthy for all hair types for kids?
We use the best organic and natural ingredients available. Many of our products contain aloe vera, shea butter, and castor oil, which provide excellent moisture and/ or seal in moisture.
What are your bestselling hair and skincare products?
Our best seller is still our first product, the Nourishing Baby Shampoo and Body Wash. It is suitable for all skin and hair types.
Tell us about the Cristina’s Curls Creator Program; what are the benefits of joining and community building?
Cristina’s Curls Creator program is designed for our loyal customers who want to earn cash back from sharing the results of our excellent products with their friends and family. For each dollar a person spends with their code, they make 20 percent off of the sale. It’s a great program!
What does the expansion goal for Cristina’s Curls hair and skin care products look like?
We are planning to expand and enter into retail stores. We are currently on Shopify, Amazon Prime, Sevananda, Buy Buy Baby, and Bee Like Kids and looking to expand even more.
Can you describe the key turning points that helped Cristina’s Curls achieve such explosive growth in its first three years?
The key point that helped Cristina’s Curls grow so quickly was word-of-mouth referrals. Our customers were sharing the great results with their friends and family, posting them online, and leaving amazing reviews. We did zero paid marketing for the first year and a half and made millions simply because our products were so good.
What sets Cristina’s Curls apart from other baby hair and skincare lines? Is there a unique philosophy or approach you take to product development?
It is a passion project that sets Cristina’s Curls apart from our hair and skincare lines. I started it solely out of love and to help my baby. Also, I am a licensed esthetician, and my husband is a chemist, so we are very educated on what ingredients are safe and best for our products.
What key advice would you give aspiring entrepreneurs, especially mothers, who might be juggling family and business aspirations?
I tell every aspiring entrepreneur to go for it! There is never going to be the perfect time to start a business. Life will always be happening, so make the decision and step out on faith. Start the business! You can make it perfect later.
Cristina’s Curls is a testament to a mother’s love and the ingenuity that can blossom from everyday challenges. With its commitment to organic ingredients and gentle formulations, Cristina’s Curls offers parents a safe and effective solution for caring for their little ones’ delicate curls. As the brand continues its expansion, one thing remains: Courtney Smith’s dedication to her daughter and the needs of other families is paving the way for a healthy and organic future for each curl. To find out more information and order your products. Visit https://cristinascurls.com/ to explore the hair care products for little ones.
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