( ENSPIRE Community Spotlight ) Corey Dissin, Owner of Coaching Business, shares his Work Ethic with Companies and Individuals
ENSPIRE Contributor: Jack Rich
Intensity is what drives Corey Dissin. A self-titled “alpha-dog executive” and “entrepreneurial evangelist,” Dissin prides himself on his hard work and tough demeanor. Indeed, his website shows something of a motto: “Growing your network and your business can be tough. Corey Dissin is tougher.” He is using this toughness to help others by offering marketing and social media coaching, graphic design work, and administrative assistance to clients in need. He also has a book called “Going the Diss-tance,” in which he shares the lessons he learned from being “in the ring” of life and business.
While he has experience in many fields, Dissin has special experience in voice acting talent. In the past, he’s worked with Disney on Ice, The Howard Stern Show, and the Philadelphia 76ers. Now he specializes in helping those who need it in building their brand and, importantly, building connections.
How long did it take for you to adopt your current mindset of growth, resilience, and discipline? What started it?
It’s been a lifetime in the making. That mindset started with my parents — they drilled hard work and self-reliance into me early. In high school, my two baseball coaches took it to the next level, giving me structure and showing me how to carry myself with intention. From there, it was a steady stream of mentors who sharpened the blade. I talk about all of them in Going the Diss-tance. But to be honest, I’ve never really known any other way. I don’t rely on luck. I rely on grit, repetition, and a ‘rinse-and-repeat’ work ethic that’s been my default setting since day one.
What’s the difference between you and other coaches?
Listen — I don’t look or sound like most coaches. You won’t catch me in a suit and tie. I’m tatted, bald, muscular, and unapologetically intense. People often assume I’m ex-military or law enforcement. I’m not. I just carry myself with that kind of discipline and presence — and that energy attracts the right clients.
The biggest difference? I’m not selling recycled theories. I didn’t pull this out of a textbook or some webinar. I lived it. I built multiple businesses. I faced burnout. I rebuilt from scratch. So, when I coach, it comes from battle-tested experience — real lessons from real trenches. That’s the edge.
Could you tell us why you wrote your book?
I wrote my book to honor the people whose shoulders I stood on. Not just to name-drop them in passing, but to memorialize their impact in ink. These were the ones who shaped me, backed me, and stayed in my corner. It was also about leaving something lasting for my two sons — a way for them to understand their legacy, where they come from, and the people who helped build the man I’ve become.
But it’s more than that. I wanted to write a self-help book that didn’t sound like every other self-help book. No fluff. No filler. Just real stories, real pain, and real strategies. I pulled back the curtain so people could see exactly how I built what I built. It’s not a lecture — it’s a ringside seat.
What keeps you motivated?
For me, it comes down to one word: freedom. The freedom to call my shots — to not answer to a boss, a company, or be tied to a brick-and-mortar setup. What drives me is something I call QTL — quality time left — with my family. That’s the real currency. My daily disciplines and routines buy me that freedom: to choose how I spend my time, who I spend it with, and when. That lifestyle — one I built with intention — is what keeps the fire lit.
Let’s be clear: none of this happened by accident. It took over three decades of grinding. Early mornings, late nights, and sacrifices most people never see. I put in the work behind the curtain to build a life where I set the terms. That freedom wasn’t handed to me — I earned it. And knowing I built it brick by brick? That’s what fuels me. Every single day.
If you only had one piece of advice to share with someone interested in being an entrepreneur and someone who is in it already, what would it be?
Master your routine. Strip the emotion out of it and just do the work. Whether you feel like it or not. Build a non-negotiable daily checklist and hit it every day, no questions asked.
My life runs on rinse-and-repeat: make the bed, gym twice a day, post content, handle my messages, and wash the dishes. It’s boring from the outside — but it’s a machine. And machines get results.
Most entrepreneurs fail because they lack structure. They’re chasing shiny objects instead of stacking wins. Want to build something sustainable? Build a system. That’s how I got here. Not luck. Not magic. Routine.
Corey Dissin is a proponent of working hard and never giving up. He believes that getting hit is just another opportunity to learn from your mistakes and get right back up. His short and sweet motto, “Go Get It!” reflects the intense drive towards success he has, which everyone could use a bit more of. If you would like to read more about him or schedule an appointment, you can go to his website. You can also find his book here if you’re interested in the life lessons he offers.
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