(ENSPIRE She did that) Southern boutique owner Michelle DiMarco tells about new 2020 expansions
ENSPIRE Contributor: WaTeasa Freeman
Trend setter, entrepreneur, philanthropist and community leader Michelle DiMarco is called all of these things. With over 15 years in the fashion industry these titles are well earned. DiMarco is the owner of Lilac and Lilies, a popular online boutique and a staple home for fashion in south Florida. Her shop is all hand picked, custom collections that she prides herself in offering.
DiMarco started Lilac and Lilies 10 years ago in Fort Lauderdale, Florida after attending The Fashion Institute of Technology in New York City. She made it her mission to take her knowledge in creative enterprise to her home state and began building her name and her company. Her focus is on the modern woman offering flirty and feminine styles in the store.
Michelle DiMarco is more than just an accomplished business woman she is also very active in her community. She is a devoted volunteer and philanthropist she enjoys giving back in many ways. DiMarco has been nominated as one of 10 outstanding Women of Broward County by The Boys and Girls Club. She serves as an active board member of The Human Society of Broward County. DiMarco was awarded a Glammy for her activism with Breast Cancer awareness.
Lilac and Lilies announced their transition to an online boutique earlier this year. The shop focuses on lifestyle resort wear, athleisure, swimwear, jewelry and denim. DiMarco decided to move online to accommodate the growing inventory and to allow their clients to get the best items at all times. Lilac and Lilies has served as a go-to shopping destination thanks to their wide assortment of up-and-coming labels from New York, Los Angeles and overseas which share shelf space alongside globally-known brands.
In October of 2020 DiMarco is opening The Lilac and Lilies Loft. This expansion will offer personal shopping services, seasonal trunk shows, fashion cocktail parties for charities and special events and private shopping after hours by appointment. As the company is expanding Michelle DiMarco finds it important to balance work and family life. DiMarco currently lives in Fort Lauderdale with her King Charles Cavalier puppy, Lily. She enjoys living a healthy lifestyle of mind, body and spirit. You can find Michelle DiMarco on Instagram @Michelledimarco_ and find Lilac and Lilies at https://lilacandlilies.com/ and on Instagram @lilacandlilies_boutique