Tire Kingdom Donates Tires to Struggling Family


( ENSPIRE Community Spotlight ) Company Aids Cancer-Suffering Family in Okeechobee, Fla.

ENSPIRE Contributor: Logan Floyd

Tire Kingdom recently made a generous donation to a struggling family in Okeechobee, Fla. Marie Neal is the primary caregiver for her great-nephew, Moses Holness, who suffers from diffused large B-cell lymphoma. When the medical costs for Moses’ chemotherapy, along with transportation to and from the hospital, began to take their toll on the family, Tire Kingdom stepped in to help.

Along with its parent company, TBC Corporation, Tire Kingdom has committed to giving back and helping local residents and communities. When the Neal family applied for aid with the Pediatric Oncology Support Team, they matched with Tire Kingdom, who donated a set of four tires. The company’s Mobile Tire Installation Van Team met the family at Palm Beach Children’s Hospital in West Palm Beach, Fla., where they installed the tires while Moses was receiving chemotherapy.

The Neal family are not the only ones who have received assistance. In keeping with its parent company’s goal of “leaving everything better,” Tire Kingdom has made a habit of aiding families and organizations experiencing transportation issues, offering everything from tire replacement to mechanical services.

Through its parent company, Tire Kingdom also supports national and local charities. This includes Ronald McDonald House Charities, with whom they are part of a partnership called “Aligned in Hope.” Additionally, the company has made it a point to demonstrate its appreciation for essential workers. Treating medical and administrative staff at local hospitals to snow cones and taking the West Palm Police Department to lunch as a way of showing gratitude for their efforts during the pandemic.

Perhaps most notable is the company “Giving Back Initiative,” where employees are encouraged to engage in volunteer work. Through this initiative, Tire Kingdom employees have logged countless hours in supporting various organizations and local efforts, including Rotary Club, local bake sales, Meals on Wheels, Salvation Army, Habitat for Humanity, American Heart Association, and more.

Tire Kingdom’s commitment to serving its community should serve as a model to other companies for how large for-profit organizations can give back to their patrons. As families like the Neals can attest, for-profit companies like Tire Kingdom can do a lot of good and help people in desperate need, so long as they set their minds to it. In a time when many American companies are accused of profiting while the many suffer, hopefully, there will be those who notice Tire Kingdom’s success with its altruistic strategy and follow suit.