( ENSPIRE Music ) Will Jordan Releases “Back to Me” During Pandemic to Help Soothe the Black Community
ENSPIRE Contributor: Taylor Groft
Growing up as one of six kids in a musical family, some would assume Will Jordan was encouraged to have a career in music. However, this was not the case. “I wasn’t the best singer, so I started playing the drums more, but in my heart, I wanted to sing,” Jordan said. Raised in a rough area of Tacoma, singing gave Jordan his own private space where he could communicate the emotions he couldn’t vocalize.
It wasn’t until after high school that he started to share his talent’s outside the church. Jordan’s first break came when he wrote a song and uploaded it to myspace.com. It was the first time he saw himself as a singer. Before, he had been creating his beats and bringing them to friends and was mostly known as a rapper. After graduating, he took a job as a studio engineer.
Rotem signed him to Beluga Heights (Warner Brothers) as a songwriter and allowed him to work with other producers on high profile projects. The most successful of these was Fly by Nicki Minaj featuring Rihanna. Fly went platinum, won an American Music Award, and nominated for a Grammy.
Jordan thought he was on the fast highway to musical stardom. Producers he used to pitch music to were now coming to him. He was being sought after by big names like Atlantic, RCA, Def Jam, and Columbia to sign as an artist. Like many stories in the music business, it didn’t quite follow the happily ever after theme. He never found a deal that quite lived up to the picture in his mind. Instead, he took the independent route by self-producing and releasing and has found his voice.
Will Jordan has recently released the official music video for his lead single, “Back To Me,” from his soulful debut EP, BE GOOD. The talented R&B singer’s eight-song EP was released on all major platforms on Oct. 13th. BE GOOD is entirely written by Jordan in a joint effort with award-winning producer Eric “E” Jones. Jones approached Jordan to take a departure from his hip hop and pop roots and develop a project driven by current events and fresh sounds.
Releasing a project during a pandemic, with the current state of the Black community, may seem like a strange choice for some. For Jordan, it was a way to use his time and energy to soothe and comfort those in his hometown of Tacoma and beyond.
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