( ENSPIRE She Did That ) Enhance By Nature Brings Organic Beauty and Wellness During Black History Month
ENSPIRE Contributor: Octavia Johnson
Enhance By Nature is a black-owned skincare business whose secret weapon is to achieve and maintain smooth, soft, and glowing skin, all year round. The owner, Jameelah Shamsiddeen, was a breast cancer survivor and took pride in positively benefitting her client’s wellness, beauty, and self-care. Each order is scented with 100% therapeutic grade essential oils, naturally providing beneficial nutrients to hair and skin. The assemblage of scents includes oatmeal honey, passionfruit, lemon cream sea moss, coconut milk and lavender, and more.
“Being natural is not just a statement, it is the closest thing to you being you,” she said. Please read ENSPIRE’s interview with Shamsiddeen on her self-care line and use of organic ingredients.
How is your organic skincare line unique?
What makes Enhance By Nature unique is the use of superfood ingredients, as well as customizing for our clients. Everyone’s skin is not the same, so we help people find the right ingredients that their skin approves, as well as the right skin regimen.
Why is it important to use organic ingredients for your skincare line?
It is very important to use natural ingredients for my skincare line because as my slogan says, “Being natural is not a statement, it is the closest thing to you being you.” The skin is the largest organ on our body, so what we put on our skin is essentially just as important as what we put in our body. Enhance By Nature is packed with beneficial nutrients, that can help aid in healing skin and hair. They leave no doubt about your health. Natural ingredients are also better for the environment.
How has your organic skincare line champion self-care and product awareness?
My skincare line champions self-care and product awareness as people start to see the benefits of my plant-based products and how self-care is vital to all parts of their life. Enhance By Nature carries products to use from head-to-toe! When you take time to care for yourself, no matter how simple it may be, such as taking a bath with a lavender bath bomb. Not only does it alter your mood and make you feel more relaxed, but it also helps relieve any skin irritations you may have (such as itching, rashes, etc).
Please explain the journey from being a breast cancer survivor to now owning your own skincare line.
My journey with breast cancer started in April 2006, which was a transition in removing the use of a perm relaxer for my hair and the start of making my own shampoo and conditioner at home. After completing two different chemo treatments, mastectomy, radiation, and reconstructive surgery, I was diagnosed again in December of 2011. This diagnosis had me change the soap I was using, I no longer used lotions, perfumes, bath bombs from the store. I even changed the cleaning products to natural ingredients products. This journey not only changed what I was using in my hair and on my skin but it helped me see my life purpose. Which was to educate and inform others that our living environment, stresses, the products we use on our skin and hair, what we eat and drink can enhance our life or complicate it.
What kind of products are in the Black History Month line?
The first soap is called the Soul Nation. This is a set so it includes two soaps in one. When I envisioned this soap, Yin and Yang, Queen and King, royalty came to mind. It includes Soap for masculine energy. It is colored with activated charcoal and accented with gold mica with the African continent in the middle of soap also accented in gold mica. It is scented with the aromas of waves crashing onto the beaches on the island with a storm brewing in the distance. The top notes of lemon, orange, and fresh ozone give way to a heart of briny sea salt and a hint of jasmine. Powder and light musk balance the woody violet and cedar in the base. The soap for the feminine energy is colored white with kaolin clay and white mica and accented with gold mica with the African continent in the middle of soap as well. It is scented with passion fruit (bestseller of our body butter), it’s the tropical scent, has a lovely sweet smell, reminiscent of a summery cocktail. Its intoxicating combination of a tropical blend of peaches, strawberries, pineapple, orange, and coconut with slight floral undertones and smooth musky vanilla background. This set was created as a limited edition for Valentine’s Day and Black History Month.
Then there is United We Stand Soap, which was created for Black History Month. This is black and white soap, colored with charcoal, white kaolin clay, and scented with citrus vanilla which can be paired with our citrus vanilla body butter. So it is half black and half white with a grey Black Lives Matter fist that is in the middle of soap that combines the black and white line of the soap. The scent was chosen to calm us and relieve anxiety and depression during these hard times. Vanilla can help to reduce feelings of sadness and depression thanks to its invigorating aroma. The vanilla smell invokes feelings of nostalgia and induces sensations of warmth and comfort and citrus tends to make people feel much happier and lighter.
What’s your goal with selling an organic skincare line?
My next goal with my organic skincare line is to continue to research and educate myself, so I can continue to keep my people informed on what is chemical-based and how to incorporate more natural ingredients into our life. Continue to be innovative and also looking into collaborating with salons and health food stores to increase customer accessibility.
What’s your advice for upcoming people who may want to sell skincare?
My advice for upcoming people who may want to sell skincare is to stay true to yourself, and your brand. Research, make sure you use your own product and trust your process.
Shamsiddeen has worked hard to ensure people receive skin-care that works for diverse skins. Her line is made to help those looking into self-care products. Learn more about Enhance By Nature on naturallyeverythingforlife.com. Check her updates on Facebook, Instagram, and Twitter.