Super Bowl Champ Justin Watson’s New Company, BLQK Coffee, Serving Caffeine With a Cause


( ENSPIRE Community Spotlight ) Black Social Impact and NFL Leader Justin Watson Pouring Valuable Resources Back Into His Community

ENSPIRE Contributor: Kate Newman

After four successful seasons in the NFL with the St. Louis Rams and a Super Bowl Championship under his belt, Justin Watson can do anything he puts his mind to. Once he retired, Justin put the dedication and self-discipline he learned to be a professional athlete to good use, motivating and inspiring others to reach their fitness goals and be the best versions of themselves. He founded Studio Physique Fitness Club, where Justin focuses on building mutual respect between himself and clients, teaching them how to balance and incorporate different fitness techniques into their lives.

When Justin left the NFL in 2002, he knew he possessed a gift to motivate people. After so much success working in the health and fitness industry. He’s ready to enter a new sector where he plans to make a different impact. 

BLQK Coffee is a Black-owned coffee company dedicated to championing educational, economic, and food justice by serving handcrafted coffee with style. Roasted by hand in Los Angeles, they source BLQK Coffee from 100% Arabica beans from expert producers in the best coffee-growing regions worldwide. Laser-focused on high quality, only 1% of the world’s coffee meets its high standards. And while BLQK Coffee guarantees the absolute best coffee experience, its heart lies with its social justice mission. Justin firmly believes that our future can only be as bright as our communities are strong.

That’s why BLQK Coffee has committed to pouring 25% of its profits back into their communities. The company’s proceeds are donated to organizations that improve access to quality education, bridge opportunity gaps and cultivate food justice. Their diverse team of change-makers and creatives hopes their customers will join them in the active pursuit of justice for all. It’s one of the few places to find a cup of coffee that not only tastes good but is doing good as well. BLQK Coffee’s various blends and roasts highlight Africa’s diverse selection of flavors and are available to purchase on BLQK Coffee’s website.