Diamonds Are Forever: The Carters Are The New Faces of Tiffany & Co

©TIFFANY & CO., Photography by Mason Poole

( ENSPIRE Lifestyle ) Music Royalty Meets Tiffany Diamonds, Jay Z and Beyonce Have Been Crowned As New Faces For Tiffany & Co

ENSPIRE Contributor: LaShonda Thompson

The Carter’s have announced their partnership with the well-known diamonds and jewelry company Tiffany & Co. Beyoncé unveiled the collaboration in her Harper’s Bazaar cover story, where she wore her own IVY PARK label alongside a variety of Tiffany & Co. jewelry pieces.

The couple’s first ad has been unveiled, and it includes Beyoncé and JAY-Z, and a rare public appearance of artist Jean-Michel Basquiat’s painting Equals Pi. Beyoncé is also sporting Tiffany’s famed 128.54-carat diamond.

WWD Shares, “Now controlled by LVMH Moët Hennessy Louis Vuitton, Tiffany is putting major firepower behind the yearlong campaign featuring the Carters, which includes a short film that depicts Beyoncé singing “Moon River” to her husband. It’s destined for major exposure in the coming months, including a takeover of all the digital billboards in New York’s Times Square.”

The Carters continue to impress us all. Both Jay Z and Beyonce are prime examples of if you work hard, be true to who you are, and stay dedicated to whatever you are doing, you are bound for success. And to see a powerful black couple, like the Carters, as a face to a brand such Tiffany & Co shows that doors are being open for others who seek to reach the level of success as they.

Check out the Carters on Tiffany & Co. Official | Luxury Jewelry, Gifts & Accessories Since 1837

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