( ENSPIRE Business ) As CBD Becomes More Popular, New Business Opportunities Are Possible
It’s a new year, which means new opportunities and new steps in our careers. For many, that looks like taking steps to become an entrepreneur. And few industries are booming quite like CBD.
But as profitable as selling oils can be, it’s not the only way to break into the industry. If you’re looking for new and creative ways to make moves this year, these are some key types of CBD businesses to consider starting.
Create Infused Beauty Products
It’s no secret that CBD proponents associate their oils with a wide variety of potential health benefits, from anxiety relief to chronic pain relief. Also, they moisturize skin and hair and make the perfect ingredient for beauty products.
Infused beauty products you might consider offering include:
- Bath bombs
- Face masks
If you’re interested in beauty products, you can also consider creating a spa that sells your products and incorporates oils in its treatments. For example, you can offer massages using CBD massage oils.
CBD works for humans because we have an endocannabinoid system that interacts with the cannabinoids found in oils. Most people don’t realize this, but animals have an endocannabinoid system too. In other words, our pets can reap the same benefits we do.
That creates another perfect CBD-related niche: infused pet products. While pet-friendly oil tinctures are the most common product of this type, you can also create and sell infused pet treats or toys.
Become an Influencer
Not every business involves creating a product. As an influencer, you are the business. And if you have an interest, you can make it a part of your influencer business. That includes CBD.
Making money as a social media influencer requires just as much strategy as any other type of CBD business you may consider starting. Here are a few strategies to keep in mind:
- Focus on one or two social media platforms
- Create consistent, high-quality content
- Know and engage with your target audience
- Seek out brands for collaborations and sponsorships
- Network with other influencers
Keep in mind that the FDA has rules about what you can and can’t say about CBD as an endorser. Avoid making any generalized claims about the health benefits of CBD. Or add a disclaimer about needing further research.