( ENSPIRE Entertainment ) Music Industry Legend Kevin Liles Speaks With Reverend Al Sharpton About Moving Culture Forward
ENSPIRE Contributor: Megan Grosfeld
Photo Credit: @hijo_elconquistador
On Friday, June 24th, 2022, 300 CEO Kevin Liles conducted a special fireside chat with Reverend Al Sharpton about the impact of the Black Music Month of June. This past December, Kevin sold his record label 300, which he co-founded eight years ago, for over $400 million when most record labels are losing value. In just eight years, he built 300 to become the most successful Hip-Hop independent record label in the country, which features artists such as Migos, Young Thug, Meg The Stallion, and Gunna who currently has the number one album in the country.
Kevin has recently launched and is the head of 300 Studios. The first project from 300 Studios is RACE: Bubba Wallace, a Netflix docuseries about the only full-time Black race car driver in the NASCAR Cup Series, Bubba Wallace. The documentary follows Wallace as he competes on Michael Jordan and Denny Hamlin’s 23XI racing team.
The music industry is fickle for artists and executives, so to survive, Kevin had to constantly reinvent himself and the labels he led. Kevin has established himself as the most accomplished Black music executive in the industry today having led Def Jam’s most successful days during the time of Jay Z, DMX, & LL Cool J to his first stint at Warner Music Group where he brought the company from afterthought to prominence to his groundbreaking success with 300.
Kevin prides himself on taking chances, being at the forefront of trends, and bringing strategic innovation and unparalleled leadership. Kevin got his start as an intern at Def Jam and quickly rose through the ranks to become President of Def Jam during their most successful time of the famed record label.
Social justice leader Tamika Mallory, also joined Kevin Liles as he rang the bell at the NY Stock Exchange before the discussion.
To keep up with Kevin Liles, follow his Instagram here.
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