( ENSPIRE She Did That ) El Moon Uses Cosmotologist Expertise To Innovate Lash Care
ENSPIRE Contributor: Gabrielle Maya
El Moon is a licensed cosmetologist, esthetician, and lash extension specialist with years of industry expertise and a passion for innovation. She is a three-time certified lash and brow artist who gives her clients unique radiance. With two decades of experience, she has brought luminous beauty to the cosmetics industry. Her journey took a turn in 2010 when she was inspired by the red carpet listening to Jennifer Lopez, who shared her secret about her lashes. A spark of curiosity turned into an obsession, and she realized lash extensions were her calling; thus, krēm Cosmetics was born.
After years of honing the craft, she revealed that 80% of women struggled with fine and weak natural lashes. El Moon recently developed the restorative serum after a devastating lash extension experience left her with damaged lashes. She created what was missing in common store brands. A serum geared toward natural lash growth and glamour, krēm Lash and Brow Serum makes lashes longer, ensures they are strong and resilient, and helps extend to brows.
A cruelty-free, non-toxic, vegan beauty business, krēm Cosmetics is a brand-enhancing natural beauty one lash and brow at a time. Get ready to feel empowered and confident, and amplify your beauty. El Moon’s products are formulated with vegan ingredients to promote eco-friendly natural lash and brow growth. With a unique oil-free formula, the krēm Lash and Brow Serum is safe for use with lash extensions. It includes potent extracts like Isatis Tinctoria and Panax Ginseng for enhanced hair growth. In addition, this formula can accelerate hair growth with Tripeptide 1 and Biotin for only $39.
El Moon shares how she started in the cosmetology and esthetician business, her interests in lashes, and the trials she underwent to hone her craft. What ingredients does she use for her lash and brow formulas, lash and brow tips, and more?
How did you start your calling to become a licensed cosmetologist, esthetician, and lash extension specialist? What were some of the industry’s highs and lows that you took with you as you built your cosmetics brand?
My journey into the beauty industry began with a deep-seated passion for helping women look and feel their best. I was drawn to the transformative power of cosmetics and skincare from an early age. As young as four, beauty, beautiful people, jewelry, fashion, and art always inspired me. After obtaining my licenses as a cosmetologist and esthetician, I realized my true calling lay in the art of lash extensions. As a beauty expert, I see faces in a different light, and I began to explore the concept that the eyes are the windows to your soul and the brows are the frame of the face. So, I decided to niche my expertise specifically to framing the face to enhance each client’s natural beauty, and I pursued further certifications as a lash extension specialist.
Throughout my career, I’ve experienced both highs and lows in the industry. Highs include the joy of witnessing clients’ newfound confidence after a lash or brow transformation and the fulfillment of seeing my brand, krēm, positively impact lives. However, I’ve also faced challenges like navigating a competitive market and overcoming misconceptions about beauty standards. These experiences have shaped me into a resilient entrepreneur, fueling my determination to innovate and uplift others through my cosmetics brand.
When Jennifer Lopez shared her secret to her lashes on the red carpet, what were the initial sparks that brought you into lash and brow care?
When I saw Jennifer Lopez on the L.A. red carpet, it caught my attention that they didn’t ask what she wore when being interviewed. They looked into her eyes and were floored by how amazing her lashes looked. She then explained that it was a process called lash extensions, and the lash artist applied a mink lash on each of her natural lashes. This is where my curiosity was sparked and how my obsession began!
What were the trials and tribulations that led to the perfecting of your craft in lashes?
Because I have stood in my purpose, the universe opened doors for me to give my gift to the world. I didn’t have many challenges because I was on my soul path. The challenges were showing up as my best self with every client, educating myself through years of hands-on work with a diverse clientele, and learning from my mistakes in running my own business by evolving and getting better every day. Because I was aligned with my purpose, I enjoyed every minute of these challenges.
What quality ingredients make your krēm Lash and Brow Serum the best?
The krēm Lash and Brow Serum is thoughtfully formulated with bioactive compounds such as Panax Ginseng and Ginger Extract, stimulating hair follicles to enhance the natural growth cycle. Peptides, specifically Tripeptide 1, act to reinforce and volumize each strand, essentially providing the structural building blocks for more robust hair. As for lash extensions, the serum is carefully balanced to nurture the natural lashes without compromising the adhesive, ensuring both enhancement and health coexist beautifully. I’ve combined both a lash and brow serum for convenience. My product is 100% vegan and cruelty-free. krēm Lash and Brow serum can be worn on both natural lashes or with lash extensions to treat, protect, and enhance the growth of both lashes and brows. My product is for the modern woman delegating her life and enhancing her beauty using quality products she can trust.
What are some great lash and brow care tips you know?
- Be gentle: Avoid rubbing or pulling on your lashes and brows, as this can cause damage and breakage.
- Cleanse regularly: Use a gentle cleanser to remove makeup and debris from your lashes and brows, keeping them clean and healthy.
- Moisturize: Apply a nourishing serum, like krēm Lash and Brow Serum, to hydrate and strengthen your lashes and brows.
- Avoid harsh products: Steer clear of products containing harsh chemicals or alcohol, as these can strip the natural oils from your lashes and brows.
- Brush regularly: Use a clean spoolie brush to gently comb through your lashes and brows, helping to distribute natural oils and stimulate growth.
Will krēm have new lash and brow products in the future?
Absolutely! We plan to continuously improve our formula and expand our natural, eco-friendly serums suite. Stay tuned!
El Moon’s new release, the krēm Lash and Brow Serum, is a breakthrough solution for strong, beautiful lashes and brows. We invite you to join us on this natural beauty journey, one lash and brow at a time. Follow krēm on Instagram and visit their website to get your krēm Lash and Brow Serum today.
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