( ENSPIRE Entertainment ) Hype Hair & African Pride Showcase “Feel It Formula” at Star-Studded Event
Photo Credit: Jasmine Michelle Rice, Jphotography LLC
Essence Festival week in New Orleans is a whirlwind of cultural celebration, and this year, the #FeelingTheVibez Day Party threw an unforgettable bash. Held at the Virgin Hotel’s Pool Club, the event was a vibrant collaboration between haircare brands African Pride and Hype Hair.
The poolside venue buzzed with energy as attendees, including influencers and celebrities, reveled in the celebratory atmosphere. The star of the show? Miami rap legend Trina. Gracing the guests with her signature style, Trina delivered a powerful performance of her hits, electrifying the crowd.
African Pride, known for its “Feel It Formula” products, was central to the celebration. Attendees were greeted with gift bags with the brand’s haircare products, allowing them to experience the “Feel It Formula” firsthand.
The #FeelingTheVibez Day Party was more than just a party; it celebrated Black culture and beauty. With its infectious energy, phenomenal music, and focus on empowering attendees to embrace their natural hair, the event perfectly captured the essence of Essence Festival.
Are you following us on Instagram? Check out a clip of the event here!
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