( ENSPIRE Beauty )SZA Enters the Beauty Arena with NOT BEAUTY A New Venture in Cosmetics
ENSPIRE Contributor: Shaterra Williams
Grammy-winning artist SZA is expanding her creative empire, this time entering the beauty space with the launch of her new cosmetics line, NOT BEAUTY.
This debut aligns perfectly with her upcoming Grand National Tour alongside Kendrick Lamar, during which fans will get a first look—and feel—at her lip collection during exclusive pop-up shops across the country.
The tour kicks off Saturday, April 19 in Minneapolis, setting the stage for what promises to be a groundbreaking fusion of music, beauty, and self-expression.
But for SZA, NOT BEAUTY is more than just another celebrity-backed brand. “It’s about fulfilling a personal need,” she shares in a recent press release. “I wanted products that could withstand the length of my performances, my conversations, and even my dates.”
That personal connection is evident throughout the line, especially in her focus on durability and hydration.
“I don’t claim to be an expert, but I know a lot about lips,” she says. “NOT BEAUTY is a reflection of my personal experiences, and I hope it resonates with you. It’s crafted with care and quality, and I’m proud to share it.”
Beyond aesthetics, NOT BEAUTY stands firmly in its ethical values. The brand features cruelty-free, gluten-free, and vegan formulations—giving conscious consumers beauty they can feel good about.
The initial launch includes three signature lip shades, available this spring. Each is inspired by SZA’s own style and sensibility. Designed to celebrate individuality and confidence, these shades aim to empower users while expressing their uniqueness.
As SZA takes this bold step into the world of beauty, she invites fans and beauty lovers to join her. With NOT BEAUTY, she’s not just launching a product—she’s sparking a movement to redefine beauty on her own terms.
Keep an eye out for NOT BEAUTY pop-up shops during the Grand National Tour—and be among the first to experience this exciting new era.
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