( ENSPIRE Community Spotlight ) Empowering the Next Generation Through Mentorship, Leadership, and Access to Elite Athlete Support
ENSPIRE Contributor: Serena Chen
The WNBA and its Changemaker Collective, consisting of companies such as AT&T, CarMax, Deloitte, Google, and Nike, is collaborating with VOICEINSPORT (VIS) to keep girls in the game. VOICEINSPORT (VIS) is a global sports company that provides a digital platform for various services, including mental health, sport science, nutrition, and mentorship from pro athletes to keep women in sports. The WNBA Changemaker Collective’s mission is to use its resources to elevate, advance, and economically empower underrepresented groups, girls, and women through the power of sports.
At ENSPIRE, we must feature initiatives such as this one, as they highlight the significant role collaboration and mentorship play in empowering young girls to stay engaged in sports and envision a future within the industry. The collaboration builds on the success of their partnership from last year, which provided virtual mentorship for 50,000 girls. It is projected to have double the impact this year, providing virtual mentorship for 100,000 girls by the end of the year. Through this innovative collaboration, young athletes will have access to WNBA players, sports industry executives, and expert resources to keep them engaged in sports and set them up for success beyond the game. “To grow the game, the WNBA Changemaker Collective feels strongly that we must ensure that young girls stay in sport and see pathways to leadership in every aspect of the industry,” said WNBA Chief Growth Officer Colie Edison. “This extended partnership with VOICEINSPORT and the WNBA Changemakers will provide more support and visibility for girls and offer career-building opportunities off the court.”
The community partnership will also introduce the Build Your Career in Sport Leadership Series, featuring women executives from WNBA Changemaker brands. This initiative solidifies that sports is more than just athletic competition — it’s a foundation for future success. In addition, VIS will launch the VIS App, providing even more resources to the girls, who will now have direct access to virtual mentorship opportunities, expert-led sessions, a leaderboard with prizes, and daily content focused on mind, body, and nutrition. “With the VIS App, we are creating a platform where young girls can engage directly with elite athletes and experts, accelerating the change we need to see in women’s sports,” said Stef Strack, Founder & CEO of VOICEINSPORT.
The expanded VIS Mentor roster will now include 16 WNBA players, ensuring representation from every WNBA team. New additions such as Jewell Loyd (Las Vegas Aces) and Allisha Gray (Atlanta Dream) will be joining the returning mentors, including Aliyah Boston (Indiana Fever) and Alysha Clark (Seattle Storm). These athletes will provide virtual mentorship, sharing their experiences and supporting girls in their sports journeys. “As a VIS Mentor, I’ve seen firsthand how mentorship can keep girls in sport and give them the confidence to chase their dreams,” said Aliyah Boston, Indiana Fever forward. “I’m excited to continue working with VOICEINSPORT to uplift and inspire the next generation.”
The second annual WNBA Changemaker Day will take place during the AT&T WNBA All-Star 2025 in Indianapolis, further solidifying the WNBA Changemakers’ role in shaping the future of women’s sports. “Our mission of elevating and advancing women through the power of sport remains at the top of my mind. In Year Two, we are renewing our commitment and creating visibility and opportunities that the Collective can pass on to girls and women on the VIS platform,” said the WNBA Changemaker Collective.
This initiative is part of the WNBA Changemakers’ commitment to elevating women’s sports through mentorship, investment, and visibility. Since its inception, the WNBA Changemakers have worked to increase televised WNBA games, expand grassroots opportunities, and enhance digital projects to engage more fans and young athletes alike. The WNBA and VIS are creating a lasting impact by connecting young athletes with role models, industry leaders, and each other. Together, they’re keeping girls in the game and helping shape the next generation of female changemakers in sports. Visit their website for more information or follow @voiceinsport on Instagram, TikTok, Facebook, X, and LinkedIn.
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