( ENSPIRE Fashion ) Ciara, Russell Wilson, & Family at the Macy’s x Rookie Kids Runway on Broadway Event at Macy’s Herald Square
Contributor: Luke Redhead
Photo Credit: Getty Images for Macy’s/Slaven Vlasic/Jamie McCarthy
Macy’s and Haddad hosted an iconic back-to-school fashion show at Macy Square plaza on September 18. The Macy’s x Rookie Kids Back-to-School Fashion Show trailblazed the runway with children and families. Hosted by Grammy Award-winning artist Ciara, the event featured an unforgettable night of fashion, family, and star power.
The runway showcased Rookie Kids’ latest back-to-school collections. Kids modeled bold, playful, and trendy looks perfect for the new school year. Playful energy was further enhanced with kids cartwheeled and skipped across the runway — creating a joyful atmosphere throughout the event. Adult models also took to the stage with swagger and denim.
The evening drew an impressive list of celebrity guests, including Russell Wilson, Josh Hart, Adrienne Bailon, Lil Kim, Ice T, Busta Rhymes, and Dascha Polanco. Additionally, Highlights included Ciara and her husband, Russell Wilson, walking the red carpet with their family, adding to the event’s family-friendly spirit. Between the star-studded guest list and vibrant runway, the celebration marked a stylish kickoff to the school year.
The show featured looks from some of the most recognizable brands in kids’ fashion. Blending everyday wear with statement pieces that showcased individuality and confidence. Also, Bright colors, playful patterns, and sporty details reflected the energy and creativity of today’s youth. Featuring brands such as Levi’s, Nike, Abercrombie & Fitch, Lacoste, 3Brand, Jordan, Coverse, and Hurely, the event showcased a wide range of sportswear and casual clothing for the new school year.
Beyond the runway, the night emphasized the connection between fashion and community. Families, fans, and fashion lovers gathered at Macy’s iconic flagship to celebrate the excitement of a new school year, making the event both stylish and memorable.
Eventually, at one point in the show, Ciara and her family walked the runway, sparking positivity and excitement. The display radiated warmth, with the family smiling throughout the event and setting a positive example for their children. Ultimately, a diverse group of kids rocked the runway with a carefree energy, bringing joy to the audience.
With its mix of celebrity excitement, kid-powered runway energy, and back-to-school buzz, Macy’s x Rookie Kids proved once again why it’s one of the season’s most anticipated fashion moments. Of course, the room buzzed with positive energy, inspiring the kids to give their best on the runway. The event set the tone for fall, bringing together music, culture, and style under one roof in the heart of New York City.
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