( ENSPIRE Business ) Start a Business by Creating and Selling Beautiful Jewelry
Making jewelry is the perfect hobby for some creative individuals because it’s fun and a great way to express yourself. If you create jewelry in your free time, you can start a business to generate some attention and share your craft with the world. Check out this informational guide on how to start a handmade jewelry business so you can kick things off right!
Decide On a Market
There are all sorts of handmade jewelry styles to choose from. While some artists utilize beads and crystals, others work with natural gemstones and need high-powered lapidary tools. Noting these differences is essential since it’ll help you decide on a target market. For example, if you want to appeal to high-end shoppers, you’ll likely have to work with professional jewelry-making tools.
Pro Tip
As you decide on your market, you should also consider where you’ll sell your jewelry. Some individuals open physical shops, but others stick to the online market. You could also mix both by selling online and setting up a booth at your local farmers’ market to reach more customers.
Understand Styles and Trends
Jewelry is no different from any other fashion, which means some colors and shapes may go in and out of style. Keep up with these trends so you always offer the best product to your customers and remain a few steps ahead of your competition. Make things simple by investigating the common gem cutting stylessuch as Asscher, brilliant, princess, and more.
By understanding the common gemstone cuts and shapes, you can then take time to see what’s trending as the seasons change. You should also see what gemstones are most popular; the more you meet public demand, the faster you’ll see a boost in sales.
Stand Out to Customers
As you begin thinking up a company name, logo, and brand colors, do some research on your competition. You’ll want to stand out in comparison, so you should find a way to bring something fresh to your target market. If you are aiming for a high-end target market, you’ll want to stick to more muted colors since bright colors could clash with the message you want to send.
Market Yourself
An important tip on how to start a handmade jewelry business is setting aside time to market yourself. When you first open up shop, you’ll be in charge of creating your product, talking to customers, and reaching out to the public. Luckily, we live in the age of technology, which makes marketing much easier.
Create a social media account so you can post photos of your latest creations, and remember to use hashtags so your page is visible and easy to find. Additionally, it’s important to post consistently. Consider setting aside a day or two in the week where you’ll post updates on social media and your website. With an effective marketing plan, your business will flourish as you make a profit on the hobby you love!
