“Young King Hair Care”, Royally Crafted and Toxic-Free

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( ENSPIRE Community Spotlight ) From a Social Media Startup to International Brand

ENSPIRE Contributor: LaShonda Thompson

Young King Hair Care, founded in 2020 by Cora and Stefan Miller, the Atlanta-based company, is the first and only natural hair care line intentionally crafted for multicultural boys. Realizing there was a white space in the market, the couple created a vegan, plant-based, environmentally friendly products, incorporating a signature scent and vibe that would appeal to young boys. Young King quickly became a social media phenomenon, exceeding the couple’s expectations with the launch of their company.

In a short time, the company was not only a social media hit; it expanded its product selection to include a shampoo and conditioner. First-year of business, 2020, Young King Hair Care exclusively operated as a DTC brand. The products are now available for purchase at Target and Walmart, both in-store and online. Their launch with Target was in January 2021, and they launched with Walmart in March.

Cora and Stefan are alums of Target Takeoff, a product-focused accelerator program designed to help emerging brands deepen their retail knowledge through Target mentorship and personalized curriculum for CPG brands.

Hair care is a very important and a hygienic routine for both men and women.  Using healthy hair products is even more important, especially in young children. Young King Hair Care is a product that nurtures unhealthy hair back into good health.

Check on the Young King Hair Care products on their website: Young King Hair Care

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