( ENSPIRE Community Spotlight ) From a Social Media Startup to International Brand
ENSPIRE Contributor: LaShonda Thompson
Young King Hair Care, founded in 2020 by Cora and Stefan Miller, the Atlanta-based company, is the first and only natural hair care line intentionally crafted for multicultural boys. Realizing there was a white space in the market, the couple created a vegan, plant-based, environmentally friendly products, incorporating a signature scent and vibe that would appeal to young boys. Young King quickly became a social media phenomenon, exceeding the couple’s expectations with the launch of their company.
In a short time, the company was not only a social media hit; it expanded its product selection to include a shampoo and conditioner. First-year of business, 2020, Young King Hair Care exclusively operated as a DTC brand. The products are now available for purchase at Target and Walmart, both in-store and online. Their launch with Target was in January 2021, and they launched with Walmart in March.
Cora and Stefan are alums of Target Takeoff, a product-focused accelerator program designed to help emerging brands deepen their retail knowledge through Target mentorship and personalized curriculum for CPG brands.
Hair care is a very important and a hygienic routine for both men and women. Using healthy hair products is even more important, especially in young children. Young King Hair Care is a product that nurtures unhealthy hair back into good health.
Check on the Young King Hair Care products on their website: Young King Hair Care