( ENSPIRE Business ) The Importance of Accessibility for Disabled Shoppers
As a business owner, your most important asset is your customer base. Everything you’ve built would crumble without them, so you must create a welcoming environment for all your customers, not just the able-bodied ones. As a society, we’ve made great strides in accommodating people with disabilities.
If you look at most modern grocery stores, they have ramps, driving carts, and rails for certain bathrooms in case people with disabilities need support. However, have we ever stopped to consider why it’s important that they have these accommodations? Read on to understand the importance of special shopping carts for the disabled.
They Help Drive Traffic
Let’s talk about money. If your store isn’t accessible to everyone, then you’re missing out on a huge part of your target demographic. For instance, if you’re an office supplies store, you know that everyone needs office supplies at some point. If you fail to accommodate the disabled with a motorized driving cart, that’s a huge demographic who simply can’t access your store. Because of this, they’ll go elsewhere. It’ll negatively impact your bottom line.
It Shows Empathy
Will your company show it cares about customers? Despite what every used car salesperson would like you to think, clients can feel if you’re trying to get their money or if you genuinely care about them. Your store image is one of several things you should consider when you buy a shopping cart. People want to know that you care.
This is the reason shopping carts are so important for the disabled. These accommodations are a pleasant surprise that show businesses understand their struggles.
They Need It
In keeping with the theme of extraordinary empathy, let’s imagine a scenario. You have hip problems that require you to get around with a walker or a wheelchair. How would you feel if you couldn’t go somewhere because no one thought about your needs?
Would you feel discouraged? Unwanted? Angry?
The facts are simple. The disabled have a right to the same things able-bodied people have access to. They need to go to the grocery store, get office supplies, and do other day-to-day activities.
Remember that everyone requires accommodations. Without them, you’re simply making life harder. Also, keep in mind that your customers are responsible for your bottom line, and without them, you will have no business. In short, remember your humanity.