Necole Kane Leaves xoNecole to Create My Happy Flo Brand


( ENSPIRE Health and Wellness) New Period Supplements Win $50,000 in Grants

ENSPIRE Contributor: Gabrielle Maya

Necole Kane is a media mogul and creator of xoNecole. However, she has a change of plans and is starting a new company called My Happy Flo Brand. This menstrual wellness brand will feature plant-based products for period pain and fibroid relief. 

On October 19th, Necole Kane, known for being a celebrity blogger, stepped down from her xoNecole brand to focus on health and wellness. In 2015 she founded, a platform whose mission was to produce empowerment and lifestyle content for women of color. Kane created a community that reached over 4 million women worldwide. She included editorial content and offline experiences with events such as ElevateHer, Pajamas & Lipstick, and the xo Happy Hour podcast.

Necole Kane, Founder of My Happy Flo

Hollywood Producer, Will Packer, and Will Packer Media recognized the impact the xoNecole brand had and acquired it in 2017. Since then, Kane has worked with his company to grow a sustainable brand until her soon departure. Now that it has become a reality she is growing full force with her new period relief supplements. Her new products will help balance hormones, and ease bleeding, intense cramping, and PMS symptoms.

According to PRNewswire, when Kane was asked to comment on her transition into a wellness brand she said,  “I’m still serving the same audience that I have for years but in a new way. Our community has a unique set of needs that include Vitamin D3 and Iron deficiency but are often underserved and overlooked in the vitamin and supplement space. I am passionate about helping women of color who are struggling with heavy periods and fibroid symptoms and missing out on life because of it. The statistics regarding black women and fibroids are alarming and we wanted to help do something about this silent epidemic.”

Necole Kane did her research and discovered studies that revealed that 80% of African American women will be diagnosed with fibroids by the age of 50. In addition, Black women are also 4 times more likely to get a hysterectomy than other races and are also 2 to 3 times more likely to suffer from period trauma.

“At My Happy Flo, we believe it is important to focus heavily on content around hormone health, endocrine disrupting chemicals found in the hair and beauty products specifically marketed towards African-American women, and signs and symptoms of estrogen dominance – a leading cause of heavy, painful periods,” said Kane. “There has also been a huge educational gap when it comes to the menstrual cycle being considered a fifth vital sign and serves as a monthly report card for our overall health. We weren’t taught that a heavy, painful period is not normal and can be the first sign of hormonal imbalances. When left unaddressed and undiagnosed, these imbalances can lead to fibroid development and breast cancer tumors, as well as other conditions such as PCOS, endometriosis, and infertility.”

For Kane this is personal, she is aware of the hormone imbalance after her mother passed from estrogen-induced breast cancer at 41 years old. Necole Kane has also suffered from debilitating periods for many years. With the help of holistic doctors, she could get back on track through plant-based remedies vitamins, and minerals which helped her hormonal and gut imbalances. 

My Happy Flo: Necole Kane

“Hormonal contraceptives, painkillers, and hysterectomies shouldn’t be our only option for  period pain relief and with My Happy Flo, it doesn’t have to be.” 

My Happy Flo’s goal is to create a full range of projects that can help improve sleep, energy, and digestive help for all women. This company wants to empower customers with relative information about periods, fibroids, health, and more through monthly workshops, digital downloads, and in-person summits.

Founded in 2021, its first year of business My Happy Flo has won over $50,000 in grants and has grown organically. The daily vitamin supplements have also helped thousands of women find relief from fibroid and period pain, and hormonal imbalance. For more information about My Happy Flo or to purchase the vitamins, visit

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