( ENSPIRE Fashion ) Levi’s Houston is Making a Memorable Moment This Holiday With a Wholesome Evening at the Galleria Houston
ENSPIRE Contributor: Alexandra Rivera
Levi’s Custom Tailor Shop invites guests to bring their Levis for custom revamping. They will be introducing “The New Sexy” a new oversized look. Creative Director, Cameron Reed detailed his process of building the signature denim wall for the campaign.
The first was layering the denim one row at a time on top of each other to create a wall set design/backdrop. The also included a variety of washes, lengths, and styles that were used to create a diverse look. After the wall was complete they used oversized denim suits, wide angles, and action shots to make the campaign pop.
The campaign allows guests to shop the new look or to bring in your old denim and make it new. You can customize your buttons, add patchwork, and more. Guests will enjoy cocktails, photo opportunities, and more.
This Levi’s location has partnered up with local Houston creators. The team includes Cameron Reed the director/photographer, Mendel McCoy the stylist, and makeup artist Lucid Beauty. Other contributors are Jewelry Placement, 7Layers, and Kicky Mats the lead product partner. This is a one-night-only event produced by Talks Brand Group – a PR agency and will take place on December 15 at 7 PM.