SOURCE360 Honors Aretha Franklin With A Hip-Hop & R&B Live Tribute


( ENSPIRE Music ) SOURCE360 Honors Aretha Franklin With A Hip-Hop & R&B Live Tribute

ENSPIRE Contributor: Djata Doumbouya

Londell McMillan, Chairman of TheSource Magazine and Northstar Charities had its 5th Annual SOURCE360 Conference and Festival in Brooklyn, New York, September 6-9. The 4-day conference and festival was free to the public.  All events offered to the general public a full spectrum of performances and activations that engage and educate the community about the culture of Hip-Hop, arts, culture, music, fashion, sports, business, technology, and crucial public policy concerns such as criminal justice reform.

For 30 years, The Source Magazine has been the Bible of Hip-Hop. For the past five years SOURCE360 has become more than a festival and hub of creative performances, but a gathering of national entertainment and civic influencers, artists and entrepreneurs ready to assess the state of Hip-Hop, discuss issues influencing the culture and provide opportunities for multi-generational Hip-Hop leaders to discuss the changing state of Hip-Hop and ways to bridge the gap between the young and old, locally and nationally.

In honor of the incomparable Aretha Franklin, SOURCE360 paid respect and produce a special “Hip-Hop & R&B Live” tribute to The Queen of Soul on Saturday, September 8th.

Performers, speakers and participants included,  Brad “Scarface” Jordan, Doug E. Fresh, DJ Kool Herc, Jim Jones, Maino, Casanova 2X, Phresher, Freeway, Mysonne, DJ Self, Dream Doll, KeKe Wyatt, Elle Varner, Mekka Don, ARNSTAR & Waffle NYC, Free (from 106th & Park) Josh  X, Jaquae, DJ Nyla Symone, Taylor Girls, Bali Baby, Kyla Imani, Young Prophet, Young Devyn, Square Off Gang, Mariah Lynn, Justin Love, Ambassador Attallah Shabazz (eldest daughter of Malcolm X), activist Tamika D. Mallory, Reginald Hudlin, Nelson George, Kim Osorio, Marc Baptiste, Misa Hylton, Zab Judah, Africa Miranda, Tasha Turner, Kassandra Frederique, Dasheeda Dawson, Gia Thompson, Sonya Davie, Dana Rachilin, L. Joy Williams, NYPD Chief Maddrey, fitness guru Brittne Babe, and supermodel Jessica White.


THURSDAY, September 6, 2018

The SOURCE360 Conference and Festival (at Brooklyn Borough Hall) featured panels on Health and Wellness, Community and Policing and The Business of Cannabis.

FRIDAY, September 7, 2018

The SOURCE360 Conference and Festival (at BRIC Media Arts Center) featured panels on Social Justice, Music, Technology and Making It in The Business and The Glam Panel. Friday Concert: “Unsigned Hype” and “Mic Check,” The Source’s music showcases for new and emerging artists.


THE SOURCE360 FESTIVAL BLOCK PARTY (at Rockwell Place between Fulton St. and Dekalb Ave.)– featured artists and musical and dance performances from Brickhouse NYC’s X Factory (GenNex, Gen X, & GEN XS), Boxing, Step & Show from the Divine 9, KIDS360 activities, vendors, Live Dj’s, sports activities, virtual reality games, fashion show, and more. Saturday Concert: SOURCE360 Tribute to Aretha Franklin, The Queen of Soul.


To connect hip-hop culture, technology and education SOURCE360 hosted its annual Youth Tech Hackathon. This activation gave students from grades 6 hands-on on training in digital, mobile technology and teaches them skills to create an innovative solution.