GLOWE – Maternity Clothing Brand Gives Away Supportive Leggings For New and Expecting Moms On The Frontlines


( ENSPIRE Community Spotlight ) The Maternity Clothing Brand GLOWE is Focusing Their Attention On New and Expecting Moms On The Frontlines

ENSPIRE Contributor: Amanda Hirsch

With our hospitals full and our healthcare employees under an immense amount of pressure, we need to remember to support and advocate for those on the frontlines. One subcategory of healthcare workers is nurses and doctors that are also mothers or expecting mothers. To give bring to light and to back to these women, GLOWE, an apparel company that empowers pregnant and postpartum women with clothing that provides superior style with advanced technology, decided to host a contest earlier this month.

This small business might soon be known for more than its high-performance leggings as it found a way to recognize new moms working on the frontlines just in time for Mother’s Day. The brand gave away 80 pairs of leggings to new moms and moms-to-be who currently work in the healthcare industry. Non-winners also received a 30 percent discount for participating.

Photo: GLOWE’s maternity leggings

GLOWE founder, Lucy Ovington explained that as a mom of two small children, she’s in awe of the bravery of all mothers going into work every day. She expressed how this giveaway was the perfect opportunity to give back to her personal heroes during these unprecedented times.

“Whether you think you are a hero, or just doing your job, I think you are an outstanding person to keep going during this time. Especially pregnant or with a baby at home,” she said. “Women are extraordinary and should be celebrated more!”

Photo: GLOWE’s maternity leggings

Ovington’s giveaway turned into so much more as she received heartfelt messages and stories from those participating. Below are some messages that she shared with ENSPIRE.

Laura Burkey, an ER Nurse explained what keeps her busy all day, “As an ER nurse, I’m constantly putting out fires from every direction and maintaining compassion for people on what is often their worst day.”

Michelle Miller, a Hospice and Triage Nurse described what the hardest thing about doing her job is during this pandemic, “I am petrified to bring this home to my girls. I am anxious about leaving my house. When I come home, I strip in the garage and shower or make sure I scrub my hands before I go near my kids.”

Rachael Mealey, a Nurse Practitioner confessed when she was asked how she keeps herself grounded, “The thought of continuing to be able to help the sick, but I couldn’t do it without the support of my family and co-workers.”

GLOWE’s contest and giveaway helped to highlight this special kind of hero: mothers who are risking their lives, and sometimes the lives that they are carrying, to help others. Through these messages, we can appreciate the bravery and dedication of frontline workers and continue to support them as they risk it all to help us.

For more information about GLOWE, please visit