The Make Sense Foundation Donates $75,000 in Support of Black Women


( ENSPIRE Community Spotlight ) The Make Sense Foundation, a Nonprofit Organization Founded by SeneGence Continuously Donates Funds and Support

ENSPIRED Contributor: Kyla Yates

Joni Rogers-Kante, CEO & Founder of SeneGence and The Make Sense Foundation, announced charitable contributions of $75,000 to three organizations supporting the movement to make progress in our society to eliminate systemic racial discrimination and move toward true equality and inclusion for all people.

$25,000 was donated to BlackFem in New York, a nonprofit organization that focuses on girls of color in underserved communities. Another $25,000 was donated to Black Girls Code in San Francisco, which provides support and skills to African-American youth to secure computing jobs. The final $25,000 was donated to Dress for Success in Oklahoma City, which empowers women through support, professional attire and development tools to help them thrive in work and in life.

Photo: Senegence’s logo

SeneGence, a skincare and beauty company, was founded in 1999 by Joni Rogers-Kante. SeneGence exploded into the marketplace with the launch of LipSense® color technology and quickly rose in popularity as the creator of The Original Long-Lasting Liquid Lip Color®. Along with its premier product, SeneGence enabled a way for women to be independent and successful in business, regardless of age, background, or education. More than 20 years later, SeneGence has expanded its line of products that really work to include anti-aging skincare, long-lasting cosmetics, new men’s line, and has thousands of Distributors in 17 countries across the globe. Throughout all this, the commitment to empowering women has remained the same. 

SeneGence’s nonprofit organization, The Make Sense Foundation®, was created by Joni in 2002. Dedicated to empowering women, Joni’s mission was to donate funds and support to non-profit organizations across the country. The nonprofit regularly raises and contributes funds for women and children in need as part of the overall plan to give back to the global community.

Photo: Founder Joni Rogers-Kante

The Make Sense Foundation® also offers $10,000 scholarship award opportunities for outstanding female youth who are college-bound. “Supporting the educational goals of deserving young women allows us to continue to give back to our communities and support future success,” Joni explains.

One 2020 Scholarship recipient, Lawren Caldwell, is from Adams Run, South Carolina and graduated from high school as valedictorian and has already earned two associates degrees. Lawren plans to major in Environmental Studies at North Carolina AT&T State University and create a mentoring program that promotes excellence and self-love for women in male-dominated career fields.

Another 2020 Scholarship recipient, Maryam Dar, is from Cambridge, Massachusetts and plans to study education and sociology at Williams College to become an education policymaker and advocate for educational reforms. Maryam is committed to racial justice and believes that all students, regardless of income or background, deserve the opportunity to learn.

Photo: Senegence Celebrates 20th Anniversary with New Logo Reveal via Youtube

Some of the Make Sense Foundation other activity in 2020 includes a donation to the Orange County Ronald McDonald House to help increase the number of families who can stay near their sick children, a donation of cosmetics bags to front-line workers at the North Texas Rehab Hospital in Wichita Falls Texas — a not-for-profit hospital caring for patients during the COVID-19 pandemic. The bags were filled with hand sanitizer and other essentials. They have also made donations to Muscogee Creek Nation in Oklahoma, Lara’s House in Ladera Ranch, California, the Oklahoma Project Woman in Tulsa, Oklahoma, Project Concern International, and Meals on Wheels of Metro Tulsa.

You can learn more about The Make Sense Foundation at To find a SeneGence Distributor near you or to get more information about SeneGence products and business opportunities, please visit