( ENSPIRE Health and Wellness ) In a New Multi-Year Deal with the Department of Athletics at Howard University, Human Performance Company WHOOP Has Been Named As Partner
ENSPIRE Contributor: Re’Dreyona Walker
The Howard University Department of Athletics and human performance company WHOOP recently announced a new multi-year deal that has named the fitness technology company the university’s Official Performance Partner. The partnership will bring WHOOP’s fitness technology to nearly 150 Howard student-athletes across five of their programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.
The partnership is guaranteeing unparalleled physiological analytics via wearable technology to Howard’s student-athletes. The wearable technology company will provide them with membership, the new Whoop Strap 3.0, a coaching platform designed to optimize their behavior, and a community of high performers. The technology will also give Howard Athletics access to an unprecedented amount of insights into their health and wellness. Kery Davis, Howard Director of Athletics, seems to believe the partnership will help guide student-athletes and coaches with incorporating healthier decisions into their daily lives.
“We are extremely excited to partner with WHOOP,” Davis said in a statement. “This will give our department more insight on making decisions during the competition, and will create healthy habits for our student-athletes, coaches, and staff that last a lifetime.”
The partnership will empower Howard’s student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience. Howard Athletics WHOOP members will also have exclusive access to their own data for personal analysis, as well as the ability to opt-in to team insights with coaches, colleagues, teammates, and training staff.
Lynson Willis, Howard Director of Sports Medicine, has commented on how WHOOP technology has greatly progressed Howard’s student-athletes’ performance and has provided tremendous resources. “WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” Willis said in a statement. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game-changer.” The technology shows users critical biometric data to inform them of their choices pertaining to sleep quality duration and regularity, as well as workout and non-workout strain and recovery.
Since being founded in 2012, the powerful fitness experience from WHOOP has sparked worldwide attention from professional athletes and trainers who started sporting the Whoop Strap 3.0. According to Whoop.com, users have ranged from professional athletes like Kansas City Chiefs quarterback Patrick Mahomes to Major Champion World No. 1 Pro Golfer Justin Thomas.