( ENSPIRE Fashion ) A Conscious Activewear Brand with an Audacious Take on Sustainability
ENSPIRE Contributor: LaShonda Thompson
Tenere, a new luxury activewear brand founded on transparency and sustainability, debuted earlier this year with a collection of stylish and comfortable leggings and shorts. Tenere’s goods are created entirely of GRS-certified recycled yarns and components, and they are only available for purchase online at www.tenere.eco.
The brand was created with a holistic approach to sustainability in mind. The brand’s strategy to contributing to a more sustainable future is centered on its environmental effect, ethical sourcing procedures, social impact, and principled corporate governance. Its goal is to strike a good balance between mission and profit.
Tenere CEO and Co-Founder Brian Koegel stated, “Our goal with Tenere is to deliver items that have the finest quality, style, and performance while taking a transparent and intentional approach to sustainability.” He continues, stating, “We try to avoid calling Tenere a completely sustainable brand because we know there is a lot of progress that needs to be made before our company and industry can be considered sustainable.”
Consumers will be able to read each product’s full material makeup and supply chain journey via a DNA QR code printed right on the inside of each garment as part of Tenere’s commitment to transparency. Consumers will be able to scan the code and observe the full supply chain from start to finish.
All of Tenere’s activewear products are produced by sourcing partners that emphasize ethical policies and practices. All products feature four-way stretch, anti-odor technology, and UPF protection.
Moisture management inspired by nature is featured in the Eclipse and Astral leggings and biker shorts. The Transit shorts will be offered with and without a performance liner, and will have a USDA-certified biobased Durable Water Repellent. Despite the fact that our items are made with distinct genders in mind, they are genuinely genderless and may be worn by anyone, regardless of their gender identity.
Activism and wellbeing are also aspects of the brand. The brand will donate a percent of all proceeds to consumer-selected social justice nonprofits as well as environmental justice organizations like Eden Reforestation Projects and 1% for the Planet.
Tenere has a roster of athletes and cultural influencers who are supporting the brand as advisors and ambassadors including Climate Scientist and Commissioner for the City of Santa Monica Elena Christopoulos, Multimedia Talent Rachel DeMita, Actress Damaris Lewis, Artist Tori Kirhara, Product Expert Anna Kupp, NFL Wide Receiver Cooper Kupp, and Sports Host, Producer and Writer Master Tesfatsion.
Tenere’s limited launch collection — as well as an equal amount of educational information about the brand and its micro and macro minutia — can be found on their Website. For more, follow @tenere.eco on Instagram and TikTok.
