( ENSPIRE Business ) 4 Must-Know Tips for Keeping Your Customers Coming Back!
There comes a time when your customers might not show up as often as you’d expect. It could be because of the time of year, lack of specials, or even little excitement about your products.
Another reason customers haven’t been showing up lately can be because of the less positive experience they had when they previously walked through your doors. Thankfully, you can quickly fix that with four tips for improving your customer’s in-store experience. Before you know it, you’ll have more regulars than ever before.
Keep Your Systems Up-to-Date
A significant hindrance in a business is lacking the technological capabilities to run sales, track shipments, and provide multiple payment options. A slow, wonky POS system might bring your whole shop down. So make sure that you keep your POS systems updated to prevent jamming, printer errors, or system corruption. The same goes for the apps you use in your shop, security systems, and other electronics you need to keep your store afloat.
Engage With Customers Online and Offline
When a customer walks through your shop doors, do you welcome them in? Do you strike up a conversation and help them with their shopping? Lastly, is their check-out experience a positive one?
Making a customer feel special and appreciated can result in a life-long client and overall high satisfaction. Making sure that you engage with them while in your shop makes them feel welcome and more comfortable. As for online, using your business’s social media to connect with customers gives them a more relatable and well-rounded idea of what your business represents.
Host Events and Specials
While selling products at full price helps pay the bills, it might not be as accessible to some customers in your shop. So to get their attention and create a positive experience, host events and specials throughout the year.
For example, you can have a sale for the winter holidays, a back-to-school sale, summer blowouts, and Black Friday sales. You can also throw an anniversary party and sales specials to get people to come in, relax, have snacks and drinks, and shop for discounted items.
Improve Flow and Atmosphere
Depending on the space you have in your store, you might have limitations on putting merchandise on the floor. Too many items can lead to cramped spaces, while too few things can make a store feel empty and lifeless.
An excellent tip to improve your customer’s in-store experience is to have a good balance of flow and atmosphere. You want customers to have fun weaving through aisles and shelves while socializing with their friends or checking on their children. The last thing you want is a traffic jam in the shoe section.
Having a store that feels inviting to customers is a goal you should focus on. While it’s satisfying to create sales and succeed, your customers drive you toward either success or failure.