( ENSPIRE Business ) Premium Vodka Brand CÎROC Celebrates New Flavor with Special Guests
ENSPIRE Contributor: Daniel Garritson
On April 15th, CÎROC celebrated the launch of the latest limited-edition flavor CÎROC Honey Melon at Soho Desert House in Palm Springs during one of the biggest weekends of the festival season. Throughout the day, rapper Lady London, Justin Combs, Quincy Brown, DJ Kaytranada, rapper Aminé, and guests visited the ‘Fresh Serves Club’ to reimagine the country club experience for a new generation, with a lineup of special guest DJs, delicious CÎROC Honey Melon cocktails and a CÎROC Honey Melon pro-shop where guests could customize embroidered merch to play a competitive game of pickleball in.
The CÎROC brand has been taking advantage of their existing notoriety to promote their new flavors, while also uplifting artists by inviting them to their events. In a fun sort of cultural symbiosis, these events allow fans of both the CÎROC brand and the artists invited to learn more about each other. Those who keep up with, for example, Quincy Brown’s newest music videos, or sneaker deals involving Justin Combs, are illuminated by details about CÎROC’s newest flavors.
Another attendee, Lady London is an up-and-coming rapper whose prominence has been growing since she went viral on TikTok. She has a large following across multiple social media platforms. Her music is known for its vibrant energy, some of her most popular singles and raps include Lisa’s Story, Black Love, and Money Over.
Having had events like this in 2022 and earlier this year, there is surely more to be looked forward to as the year progresses. The Honey Melon flavor CÎROC is in stores now. Only time will tell what sort of limited-edition flavors we see in the future.