( ENSPIRE Business ) Country Club Visual Event in Palm Springs at the Soho Desert House
ENSPIRE Contributor: Gabrielle Maya
CÎROC Ultra-Premium Vodka launched in 2003 and formed its alliance with entertainment entrepreneur Sean “Diddy” Combs and Combs Enterprises in 2007. Combs Enterprises took the lead in brand management for CÎROC. This gluten-free and distilled drink entered the brown spirits category in June of 2018 and added CÎROC Vodka Spritz to their drink market in April of 2022. In recent news, Sean Combs and CÎROC Ultra-Preimum Vodka announce their new flavor launch of CÎROC Honey Melon.
CÎROC Honey Melon provides a great clean taste with touches of citrus. This vodka has melon, honey, and other natural flavors for a perfect smooth sip. The focus is to provide a luxurious experience as if you were in a country club, with the ideal drink for the summer. “From developing the flavor and making sure it has an undeniable taste, to perfecting every detail of the packaging and design, our focus with CÎROC Honey Melon was to deliver a special premium product that is truly innovative in the category,” said Sean “Diddy” Combs. “ We have established a history of excellence and with the launch of this limited flavor, we will continue setting the standard as a luxury spirits brand.” Sean Combs is planning to launch the “No Reservations Needed” campaign, which includes visuals of the reimagined country club experience.
According to Edward Pilkington, Chief Marketing and Innovation Officer, Diageo North America, “ Everyone has a seat at the country club with CÎROC Honey Melon. The lively flavor of CÎROC Honey Melon masterfully evokes the grandeur and elegance of the traditional country club experience but throws the doors wide open to anyone and everyone.” To kick off the new flavor’s release CÎROC invites consumers to Palm Springs during the big festival season on April 14th which will have unlimited food and beverage with special guest DJs at the Soho Desert House. You can explore the CÎROC flavors of Red Berry, Coconut, Peach, Pineapple, Apple, Mango, and Summer Watermelon. Get ready to buy this new summer drink for the price of $29.99
If you want to try all CÎROC flavors go to their site for more information. Go to the CÎROC Instagram for more details about the launch event. Want to preview the introduction of CÎROC Honey Lemon? View his launch announcement on YouTube.
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