( ENSPIRE Feature ) Still G.I.N. By Dre And Snoop Expands In The UK
ENSPIRE Contributor: Gabrielle Maya
West Coast legends Dr. Dre and Snoop Dogg are back in the spirits business, this time with a brand new offering: Still G.I.N. By Dre and Snoop. This ultra-premium gin marks the second product release from their award-winning beverage brand, following the February launch of their popular canned cocktail, Gin & Juice By Dre and Snoop. Still G.I.N. represents the duo’s first debut into the pure premium spirit space. Unlike the pre-mixed convenience of their canned cocktails, this gin is designed for discerning palates who appreciate a clean, light, and modern spirit. With its highly mixable nature and aromatic notes of tangerine, jasmine, and coriander, Still G.I.N. promises a smooth sipping experience or a versatile base for creative cocktails.
This exciting debut expands the Dr. Dre and Snoop Dogg beverage brand beyond its initial homage to Snoop’s iconic song “Gin and Juice.” Still G.I.N. cleverly references Dr. Dre’s critically acclaimed 2001 album “Still D.R.E.,” further solidifying their place in the world of spirits. The botanical gin blend boasts a perfect balance of floral and spice notes, creating a novel take on contemporary gin.
Bottled in the U.S. at 85 proof (42.5% ABV), Still G.I.N. By Dre and Snoop is available nationwide for a suggested retail price of $34.99. The unique honeycomb 750ml bottle and eye-catching packaging were designed by Ini Archibong, who also created a distinctive brand identity for Gin & Juice By Dre and Snoop. With international expansion planned for the UK and trailblazing initiatives like becoming the first-ever alcohol sponsor of an NCAA bowl game, the Dr. Dre and Snoop Dogg spirits company, led by Patrick Halbert, Andrew Gill, and Rocco Milano (founders of On The Rocks Cocktails), continues to push boundaries and leave its mark on the beverage industry.
“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop Dogg clarifies. “We’ve been a part of the evolution of this gin– from the creation of the flavor to the percentage of alcohol that’s in it – and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good but great. Together, we ain’t gonna do nothing regular!” By Dre and Snoop has gone international and expanded into the UK. In addition, being the first-ever alcohol sponsor of an NCAA bowl game. Dr. Dre and Snoop Dogg’s team includes Andrew Gill and cofounders of On The Rocks Cocktails Patrick Halbert and Rocco Milano. For more information and locations to purchase, visit www.bydreandsnoop.com.
Related Articles: Veteran Eric Dominijanni Presents Black-Owned Fior Scotch Business, Laughs, Liquor, and A-Listers: Go VIP with Kevin Hart at His Private Speakeasy on Airbnb
