A Quarter-Million Dollars in Beauty Services Given Away


( ENSPIRE She Did That ) Celeb Hair Gurus Gave Away $250,000 in Beauty Services at Damienne Flagler’s ATL Area Grand Opening

ENSPIRE Contributor: Anastasia Hanna

International hairstylist, mentor, and influencer Damienne Denine Flagler, one of the industry’s leading celebrity hair gurus, offered over $250,000 in free products and services at the highly-awaited grand opening of Denine Defined’s new salon suite complex. The event occurred on Saturday, November 21st from 10 A.M. to midnight. The celebrity guests who made an appearance included: T.I. & Tiny, Shekinah Jo, Deelishis, Pretty Vee, B Simone, Taylor Girlz, and Anne Marie. The venue was hosted by popular mammal Instagram star Billy Gotti, the Goat, and boisterous YouTube and Instagram influencers, US Outsiders.

The official grand opening of Denine Defined Salon Suites presented an approximate 200+ new and existing customers with complimentary wig installs, make-up applications, haircuts, teeth whitening and gems, waxing, facials, and hairstyling, plus over 500 beauty and skincare products free of charge with no conditions or restrictions. 

“2020’s pandemic and the ravaging impact of COVID-19 has left many feeling unattractive and unable to afford beauty services,” explains Damienne Flagler. “Our clients are the lifeblood of our business, and without their patronage we are nothing. So with the help of the Denine Defined team, I decided to unify a cosmetology village of experts from the Atlanta and Tampa, FL areas to do our part in restoring the beauty of our community inside and out,” she added.

According to a CNBC article, “In 2017 alone, African American consumers spent $473 million total in haircare”. The hair care industry is thriving, even in today’s volatile economic world, and seasoned entrepreneurs like Damienne Flager are keenly aware of it; thus, the daring decision to open her very own salon suite.

In a constructive COVID-conscious environment, visitors were served, enforcing stringent rules for social distancing, requiring masks for all patrons, sellers, and stylists. Guests participated remotely on live radio with Streetz 94.5FM from 1 pm to 3 pm, winning contest prizes, playing life-size board games, and shopping just in time for the holidays with personalized gifts and beauty items.

Follow Damienne Flagler for future updates and events @damienneflagler and @deninedefined on Instagram.