New ‘People of Paris’ Campaign by GOAT and Paris Saint-Germain Announced

GOAT and Paris Saint-Germain Partner to Create People of Paris

( ENSPIRE Fashion ) GOAT X PSG Created People of Paris, a New Visual Fashion Experience

ENSPIRE Contributor: Abigail Elcock

GOAT, the global platform for the sale and resale of authentic fashion, and Paris Saint-Germain, the fastest growing world sports franchise, just announced the launch of People of Paris. People of Paris is a joint visual campaign that captures the style and history of PSG with unique contributions from the Paris community. The campaign is also a celebration of the new Paris Saint-Germain experience that will go live on the GOAT platform in early August. 

People of Paris celebrates people of all walks of life—from decades-long PSG fans, to legends and the players themselves. Styled in iconic PSG jerseys from the past and present, as well as archival PSG apparel and accessories and fashion from GOAT’s wider offering, the campaign highlights the unique identities and styles that make up the greater Parisian community.

GOAT and Paris Saint-Germain Logos
GOAT and Paris Saint-Germain Logos

“As we continue to invest in our global community, we’re pleased to introduce our People of Paris campaign,” said Sen Sugano, Chief Brand Officer of GOAT Group. The People of Paris campaign will feature cultural icons such as Lionel Messi, Neymar, and Parisian community members including models and influencers. “Through this campaign,” Sugano continues, “we aim to highlight the common bond that brings this diverse group together: their love for the city and PSG.”

“This first GOAT x PSG campaign, featuring players and fans marks the arrival of GOAT into the PSG family,” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is an iconic next-generation brand and we are proud to show our fusion of style on the streets of Paris and all over the world. Together we celebrate the uniqueness of all those who represent Paris and PSG.”

GOAT X PSG People of Paris Lineup
GOAT X PSG’s People of Paris Visual Campaign and Digital Experience

The first official billboard for ‘People of Paris’ will be revealed at the Louvre Rivoli on August 1. To coincide with the campaign, a curated collection of new and vintage apparel will be available on GOAT’s dedicated Paris Saint-Germain in-app and web experience on from early August.

Throughout the season, new experiences and limited edition products will be released through the platform and provide a destination for customers to be inspired through content and unique products.

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