( ENSPIRE Community Spotlight ) Sean Diddy Combs & CIROC Celebrate Black and Brown Changemakers One State at a Time
CÎROC and Sean Diddy Combs return for the next iteration of #CIROCStands. They launched for Black Excellence Month during Super Bowl Weekend in partnership with the National Association of Black Journalists (NABJ) as they recognized powerful Black & Brown women in Sports journalism. Together with host Award-winning journalist, NYT Bestselling author, and TV host Elaine Welteroth, and fellow journalists MJ Acosta-Ruiz, Cari Champion, and Kelsey Nicole Nelson on Saturday, February 11th at NFL House, CÎROC hosted an intimate panel discussion for invited guests and media to explore their inspirational stories and spirit as they toast to their success and journeys.
At ENSPIRE we support brands who use their platform to bring about change or information. #CIROCStands activates throughout the year to support moments that matter most to our communities both locally and nationally, and believes it is important to share the unique stories within communities across the country. Since then, #CIROCStands has continued to honor its commitment to celebrate Black excellence year round, highlighting those defining culture and shaping the future across the nation through impactful mural visuals in cities like Atlanta, Miami, and Los Angeles and empowering messages through billboards in Chicago and New York City. As a brand that’s always been a trailblazer in its own right, CÎROC’s focus will be on highlighting the next generation of Black sports journalism trailblazers. We are proud to show up during one of the nation’s biggest moments to celebrate inspirational Black women, sharing stories and mentorship that empower others to do the same.
“Black women have a special gift of storytelling that has added value and a unique perspective to the way sports stories are now told. Our panelists and moderators for #CIRCOStands, such as MJ Acosta-Ruiz, Cari Champion, and Kelsey Nicole Nelson, are proof of that success. We are especially proud to celebrate Black journalists during a Super Bowl that will be a history-making moment with two Black quarterbacks leading their teams.” says NABJ President Dorothy Tucker.
As an Official Vodka Sponsor of the NFL, CÎROC is proud to use this cultural moment as a platform to shine a light on Black excellence and champion the inspirational women in sports media, trailblazing the way for the next generation of reporters. #CIROCStands activates throughout the year to support moments that matter most to our communities both locally and nationally, and believes it is important to share the unique stories within communities across the country. We are excited to continue to share unique stories that derive from initiatives like this to continue to highlight the work being done in local and national communities.