Cîroc Launches Latest Flavor, “Passion”

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NEW YORK, NEW YORK - JULY 21: Bryson Tiller Celebrates The Arrival of CÎROC Passion at Chateau CÎROC on July 21, 2022 in New York City. (Photo by Monica Schipper/Getty Images for CÎROC Passion)

( ENSPIRE Entertainment ) CÎroc Releases New Vodka Edition, “Passion,” Inspired by Sean Combs

ENSPIRE Contributor: Ava Girardi

Ciroc Ultra Premium Vodka celebrated the release of its newest edition and flavor on Thursday, July 21, “Passion,” at Harlem Parish in Harlem, NY. Passion is the new flavor inspired by mogul Sean “Diddy” Combs. Special guests appeared at this NYC event, such as Bryson Tiller, Chef Ingraham, Karabo Poppy, and LaQuan Smith, who are all involved in the music and entertainment industry. 

Ciroc introduced “Passion” along with these Black creatives and took guests on a sensory journey as they immersed themselves in the immense flavors of Ciroc new edition. With this successful company’s power, Ciroc has brought a collective group of creatives together like never before. Ciroc has brought together individuals in the entertainment, fashion, and music industries at this event. Some guests even included influencers, entrepreneurs, and DJs. 

NEW YORK, NEW YORK – JULY 21: <> Celebrates The Arrival of CÎROC Passion at Harlem Parish on July 21, 2022 in New York City. (Photo by Monica Schipper/Getty Images for CÎROC Passion)

Other individuals spotted at this event were supermodel Duckie Thot, influencer Symphani Soto, record producer DJ Webstar, and even tunes played by DJ Jabadoo for the ultimate experience of the “LOVE” era this new flavor introduces. At the event, each area had a special touch to activate all the senses, such as taste, smell, and sight, for an experience like no other.

Artist, Bryson Tiller, brought the power of sound to guests at the Cháteau Ciroc by playing and celebrating his latest single, “Gotta Move On,” with Sean Combs. Tiller also led the toast for dinner that night. 

NEW YORK, NEW YORK – JULY 21: Bryson Tiller Celebrates The Arrival of CÎROC Passion at Chateau CÎROC on July 21, 2022 in New York City. (Photo by Monica Schipper/Getty Images for CÎROC Passion)

Chef Richard Ingraham contributed to the power of taste and smell through his aromatic foods that complimented the flavor and aroma of the new “Passion” vodka. Artist Karabo Poppy presented digital artwork where the guests experienced the textures and colors of his work. Designer LaQuan Smith displayed designs that incorporated elements of Ciroc’s new collection. 

NEW YORK, NEW YORK – JULY 21: LaQuan Smith Celebrates The Arrival of CÎROC Passion at Chateau CÎROC on July 21, 2022 in New York City. (Photo by Monica Schipper/Getty Images for CÎROC Passion)

Circo’s new edition, “Passion,” displays that it is not just a typical vodka brand; it is an experience it takes its consumers on after one taste. Ciroc uses its partners in all industries to bring to life its vodka with aspects in entertainment, art, fashion, and more to take guests of this event on a sensory journey to show all the elements of “Passion.” 

NEW YORK, NEW YORK – JULY 21: Chef Richard Ingraham Celebrates The Arrival of CÎROC Passion at Chateau CÎROC on July 21, 2022 in New York City. (Photo by Monica Schipper/Getty Images for CÎROC Passion)

To learn more about Ciroc and the newest edition to the company “Passion,” visit its site here. Also, check out its Instagram @ciroc and follow Sean “Diddy” Combs on Instagram @diddy

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