Danielle Reid Makes Splash in Marketing World by Helping Those in Need


( ENSPIRE She Did That ) Marketing Executive Founded DR and Associates to Accelerate Growth for Brands Across Industries

ENSPIRE Contributor: Natalie Wong

Danielle Reid is the executive director of the Memphis, Tenn., based boutique marketing firm, DR and Associates. Reid uses her expertise and experience to lead her firm and make an impactful change for businesses of different shapes and sizes.

A holder of both a B.S. and M.S./M.B.A from the Christian Brothers University and Rutgers University School of Business, Reid has cultivated more than 14 years of experience in marketing, business development, and communications. She has extensive knowledge in leading national, international, and global marketing campaigns and delivers measurable results for her clients. Reid’s impressive experience and track record have been awarded and recognized by Memphis Business Journal as a Top 40 Under Forty, Bizwomen Headliner for Marketing and Communications as one of the Top 100 Women in Marketing and Communications, and Google as one of the Top 50 Rising Stars in Marketing.

Reid prides herself as being an inspiration to young women professionals and is comfortable being a role model. Outside of being awarded for her industry work, Reid made history by serving as the first African American woman in the Department of Defense as the Marketing and Advertising Advisor for the military. She is also an active member of the oldest African American sorority, Alpha Kappa Alpha Sorority, Inc., where she was awarded as Entrepreneur of the Year twice. Reid dedicated over 20 years to charitable causes and is a volunteer ambassador at the Ronald McDonald House, serving the St. Jude Children’s Research Hospital and ten other local organizations in Memphis.

Reid continues to contribute her time and efforts towards those in need. Most recently, Reid utilizes her skills as executive director at DR and Associates, which specializes in marketing and strategy for struggling small to mid-sized businesses and non-profit organizations. Reid’s expertise in branding, social media management, and marketing consulting services have helped small businesses expand and become more profitable. DR and Associates also have an established record of success across larger businesses and industries, including Nissan, Subway, Coca-Cola, The United States Navy, and UnitedHealthcare.

DR and Associates have set themselves apart from others, namely because Reid forged a path of her own. Her achievements are not hindered by her values to serve others, and she hopes to encourage others to succeed and excel.