( ENSPIRE Music ) The Title Track of The String Cheese Incident’s EP Examines The Space Between Life and Death and the Freedom Found In Surrendering
Last week, The String Cheese Incident, who have been creating innovative and unique music for almost 3 decades, released a brand-new EP titled Into the Blue. This is their first collection of new music since 2017’s Believe. Alongside the title track and several other groundbreaking new works, the EP boasts a new cover of Peter Gabriel’s “Solsbury Hill” featuring members of the infamous “Stringdusters.”
The title track for Into The Blue was penned by SCI’s Michael Kang in 2020 as his mother was diagnosed with an aggressive form of pancreatic cancer. Kang says he saw his mother approach her diagnosis head-on. There didn’t seem to be any fear, or sadness. Instead, he saw her make a conscious decision to release herself of earthly matters and let the proverbial current carry her. A feat that seemingly can only be conquered once in a lifetime.
The String Cheese Incident will kick off their 2022 touring season on April 21 at Ting Pavilion in Charlottesville, VA, and will be making a handful of stops in the Southeast before headlining festivals and Colorado this summer. All up-to-date news and tour information can be found at their website.
The past three decades have written a story packed full of surreal experiences, epic moments, groundbreaking involvement and huge accomplishments. The String Cheese Incident has been recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic endeavors, and for their innovative approach to the business of music.
When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms.
Since then, The String Cheese Incident has gone on to carve out a completely unique approach to the business of music; they are truly pioneers of a new way of “making a band.” With the Internet as their tool, SCI was among the first artists to disseminate information online, such as tour dates, release information, and other news, to their growing fan base. Rather than doing business on such terms as “the bottom line,” SCI put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company and a fan travel agency, to best serve their community.
The band’s record label, SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced downloadable music and file sharing, delivering SCI’s “On The Road” series, where every show the band plays is made available for download on the Internet. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands are using some version of this same approach to build their brand.
The String Cheese Incident’s commitment goes well beyond their immediate community, and even beyond the music community as a whole. Early on, the band took a serious interest in giving back to the communities that they visited, and they were among the first performers to encourage “Green” shows and tours. SCI’s support has helped give rise to such not-for-profit organizations as Conscious Alliance and HeadCount. All the while, The String Cheese Incident has stayed committed to music as a creative endeavor, not just in their recordings but also in their live performances. The list of SCI’s special guests and collaborators is long and diverse. Their annual events such as Electric Forest and Hulaween, and holiday shows such as New Year’s Eve, have helped redefine the concert experience and have garnered the band a reputation as live music vibe innovators.
Follow The String Cheese Incident on Instagram and Twitter to hear more about what’s next for this creative band. Check out their website for more information on new releases and upcoming tour dates!
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