( ENSPIRE Business ) Create a successful outdoor pop-up shop event.
Pop-up shop planning is an exciting experience that grows small businesses and brings communities together. And you can create a successful event that’s awesome for everyone! If you need help planning, read these tips for organizing an outdoor pop-up shop event.
Make a Specific Event Goal
The key to a successful pop-up shop event is to develop a clear and specific goal. What do you want to achieve with this event? Perhaps you want to promote new businesses, or maybe you want to bring the community together. Ultimately, goals can help you measure the event’s success. Here are some examples of pop-up shop goals:
- Increase brand awareness of local or small businesses.
- Help businesses reach certain sales or revenue goals.
- Achieve a particular rate of attendance from community members.
Choose the Right Location
Outdoor pop-up shops need to reach a target audience. Therefore, it’s important to choose a location that’s accessible to the people you want to attend. Consider the habits of your target audience, like where they work, eat, and socialize. Locate your event near places your audience likely visits.
Think About the Logistics
You must consider permits, licenses, insurance, and other important documents while planning the event. You want to follow your local laws and regulations to ensure that the event meets the right requirements. In addition, you must think about event-specific needs like Wi-Fi, power outlets, signage, and décor. With the ability to roam outside, you should consider food trucks to enhance the event experience.
Select a Good Display Space
Did you know that you can create unique event space with shipping containers? People need an area to display their products for an outside pop-up shop. Instead of the typical folding tables, shipping containers offer more space and versatility. And it will truly look like a mini store!
Advertise the Event
The last tip for organizing an outdoor pop-up shop event is to advertise! After all, how will people know about the event without notifications? Use social media to spread the word by asking community leaders, influencers, and business owners to talk about pop-up shops. In addition, you can create flyers and notify the local press about the occasion!