( ENSPIRE She Did That ) Black-Owned Toy Company, Purpose Toys, Unveiled Exclusive Natural Hair Styling-Head
ENSPIRE Contributor: Megan Holder
In honor of National Afro Day, DeeDee Wright-Ward, creator of viral “Naturalistas” Fashion Doll line has changed the game. CEO of one of the largest Black-owned toy start-ups, Purpose Toys, announced the expansion of the Naturalistas brand with the release of the Amazon Exclusive “Crown and Coils” Natural Hair Styling-Head set. DeeDee stated, “Our tagline across all Naturalistas brands is ‘Be Proud of Your Crown.’ On National Afro Day and every day, we continue to support the healthy emotional development of children who wear their Natural Hair, by providing authentic, nuanced culture-driven products. The Purpose Toys is grateful for the support of Amazon in bringing celebratory, uplifting ‘dolls-of-culture’ to market.”
A celebration of coils and curls, the popular Naturalistas fashion doll line features seven unique core characters. The line also offers an inclusive selection of four distinctly black hair textures and styles. Created to help parents educate kids, “Crown and Coils” joins the “Crown and Curls” Styling-Head as the world’s first and only line of Natural Hair Styling-Heads.
The “Crown” line of Styling-Heads features a selection of several hair types (4A and 3C). Both of which are commonly found across the African American and global Black communities. With the support of Amazon and the exclusive release of “Crown and Coils, Naturalistas continues to make history as the first all Black, culture-driven fashion doll line. The line centers and celebrates children with coily and curly hair and highlights the beautiful nuances of natural Black hair.
DeeDee added: “Whereas straight hair, wavy and jewel-toned hair are over-represented across the Black doll category. The reality is many African Americans have tightly coiled natural-colored hair. Many doll products marketed to Black children rarely reflect their beautiful coils, curls, or natural hair color. This can inadvertently send the message that hair that looks like theirs isn’t equally valued. We want to change this.”
“A Celebration of Natural Coils, Curls and Crowns,” both “Crown and Coils” and “Crown and Curls” Styling-Head sets (SRP $29.99) feature distinctly black (natural hair) textures, familiar (culturally) facial features, contemporary deco face paintings. Highly curated (culturally accurate) hair accessories that speak to Purpose Toys’ commitment to the celebration, education, and authentic representation of Natural Hair. Naturalistas are sold and distributed by Purpose Toys.
“Centering and Celebrating Communities of Culture”! Purpose Toys’ mission is to partner with and uplift burgeoning toy entrepreneurs, by providing the infrastructure and resources necessary to succeed. Its mission is to provide authentic “Product with a Purpose,” that perfectly aligns with and lovingly celebrates “children of culture,” which we hope to deliver with brands, Naturalistas, and the “Crown and Coils” Natural Hair Styling-Head. Purpose Toys’ products are currently available across the U.S.