( ENSPIRE Man Code 101 ) Dennis McKinley Launches Black-Owned Premium Spirit Brand NYAK Cognac This January
ENSPIRE Contributor: Marianna Poletti Reyes
Dennis McKinley is well known for his entrepreneurship and franchises. He owns Detroit Equities, is the CEO of QueenVirginRemy.com, owner of The Original Hot Dog Factory franchise, and is also known for being a part of the reality television series The Real Housewives of Atlanta. This new year, with the inspiration of monumental breakthroughs and shifts in the Black American pop culture community, he will be adding a partnership with Patrick Charpentier and Jerome Hyafil and will be launching a premium Nyak Cognac, adding it to his list of businesses. Not only has this entrepreneur been able to expand his business, The Original Hot Dog Factory, during a worldwide pandemic, but he was able to re-open the doors of the Nyak business for the community as well.
The Nyak brand provides an affordable cognac that still provides the everlasting experience customers seek. “We have created a distinctive, finely grained VS with a delicately distilled flavor that is perfect over ice, an excellent introduction to a more contemporary version of Cognac,” said the business team. “We selected the best Eau de Vie/Cognac in the VS category, looking for an easy Cognac to drink with an elegant, long finish.”
The bottle features a sleek modern look with a black and white logo in the front that captures the eyes of its consumers, and it can be consumed in different ways. It can be enjoyed with water, chilled, in a cocktail, or with ginger beer and tonic. This features the product’s availability to many groups of individuals and its strength in the competitive aspect of the product. Together, this partnership carries advanced experience in Marketing, Management, Business Planning, Business Strategy, and Communications, giving the brand a boost, making it almost certain of its future success.
As culture is taking its shift in society, Dennis McKinley, along with his team and partners, has taken a brand that has disappeared after only three years on the shelves and created a new, more modern, and refined product that is dynamic, refreshing, and smooth. A product prepared to enhance the consumption of Cognac in a more traditional, casual, fun-loving, and informal manner in the United States.