Tribeca X Winners Announced

NEW YORK, NEW YORK - JUNE 15: Rose Pierre-Louis, LL Cool J, Don Jackson, Zoey Martinson and Marc Pritchard speak at Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)

( ENSPIRE Entertainment ) Apple and Other Companies Recognized for Best Story Driven Brand Collaborations at Tribeca Film Festival 2022

ENSPIRE Contributor: Natalie Dean

Photo Credit: Getty

On June 15th, the winners of the 2022 Tribeca X Awards were announced during the Tribeca Festival in New York City. The awards recognize the achievements of companies and creators who share a mission to connect with consumers through the power of storytelling. Tribeca X celebrates the best story-driven filmmakers and brand collaborations of the year in four categories: Feature Film, Short Film, Series, and Immersive.

The Tribeca Festival brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, games, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. Tribeca champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center.

Full Winners List: 

Feature Film:

The Beauty of Blackness (Sephora) 

Directed by Kianna Moore, Tiffany Johnson

Short Film:

The Comeback (Apple)

Directed by Zhang Meng


Stories About Helpful People (Zendesk) 

Directed by Sindha Agha, Erin Brethauer, Tim Hussin


Emerging Radiance (Meta)

Created by Tani Ikeda, Michelle Kumata

Photo: Tribeca Chief Content Officer Paula Weinstein and OKX CMO Haider Rafique at Tribeca X 

Keynote speaker, Haider Rafique, Global CMO of OKX, kicked off this year’s panel conversations by ensuring the audience that, amid the current crypto meltdown, “we are all going to be okay.” Speaking around the largest interest rate hike in 30+ years, he stated that, “recession and inflation are the best marketing assets for crypto.” Overall, “crypto is evolving our financial institutions.” 

The Tribeca X 2021 Best Feature winning team also returned to the event to make an exciting announcement. Dear Santa, the award-winning documentary about the United States Postal Service’s legendary “Operation Santa” program, is going to be made into a new holiday docuseries for ABC Television. “We’re excited to welcome Dear Santa to the slate of December programming made to bring viewers holiday cheer,” said Jennifer Donohue, SVP of Disney Advertising Local. “By leveraging the entire Disney portfolio, not only will the episodes reach audiences on the local networks where parts of the series were filmed, but also be widely available on Hulu for fans of the film to enjoy.”

Photo: LL Cool J at Tribeca X

An additional highlight from this year’s conversations included P&G’s Chief Brand Officer Marc Pritchard, along with LL Cool J, announcing that their conversation moderator, Rose Pierre-Louis of the McSilver Institute, would be the next Executive Director at NYU McSilver. The Institute embarks on a new era of transformational leadership to advance its mission to disrupt poverty.

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