( ENSPIRE Entertainment ) Broadway Smash Hit “MJ” Releases Exclusive Material on TikTok
ENSPIRE Contributor: Claya Davis
Earlier this week, Broadway producers Lia Vollack, John Branca, and John McClain announced that “MJ” is teaming up with TikTok to share exclusive behind-the-scenes content and an extra special live airing of the Tony Award-winning show’s iconic opening number today (Sept. 29) at 6:45 pm (ET).
TikTok users can also go to the official “MJ” TikTok account to see additional backstage content and take part in Q&As with cast members. At 7:00 pm (ET), it will give viewers a virtual front-row seat to a live performance of “Beat It” at the Neil Simon Theatre, starring Tony Award winner Myles Frost and the “MJ” cast.
After the opening number, viewers will be brought backstage once again and have the chance to win two tickets to the Tony Award-winning musical. In order to enter, users must be engaged in TikTok’s chat feature.
TikTok has quickly become a hub for musical theater lovers and performers alike, allowing professionals and aspirants to amass communities of fans while sharing their talent and love of the music, spectacle, and artistry of live theater. As a platform, TikTok provides a place for like-minded individuals to collaborate and connect, creating unique, new songs driven by the musical theater community themselves.
In Fact, popular hashtags on the platform, like #Broadway, #Musical, and #TheaterKid, have received 6.1B, 8.8B, and 729M views respectively. With the success of original TikTok musicals like For You, Paige; Ratatouille the Musical; and the Grocery Store Musical, it’s clear that TikTok has a proud, thriving, and continuously growing creator community.
Broadways’ “MJ” is Directed and choreographed by two-time Tony Award winner Christopher Wheeldon and is the winner of four 2022 Tony Awards, including Best Leading Actor in a Musical (Myles Frost) and Best Choreography.
To prepare for TikTok’s expensive live event, watch “Beat It” below!